The Complete Guide to Sales Productivity Tools: Everything You Need to Know

So your reps aren't performing as you'd hoped.

Surprise surprise.

Maybe your expectations were set too high, or your sales reps aren't as productive as they should be.

Sales productivity tools can help you out here, so your reps can sell more in the same amount of time. Sound good? Great, because that's exactly what we're going to explore today.

The 10 Best Sales Productivity Tools for Sales Reps

So, now's the time to actually buy some sales productivity tools? You're probably feeling a little overwhelmed, as there's a ton out there.

Let's make life easy for you and cut that number down to the ten excellent tools you can't do without.

*All pricing details accurate as of September 2025*

1. Ringy

What? You thought we were going to give you the rundown on the best tools for sales reps and not put ourselves on that list?

Ringy is a powerful all-in-one customer relationship management (CRM) platform, offering essential features for sales reps determined to hit their quotas. It's the nucleus of your sales tech stack.

We're talking stuff like:

• Local caller ID
• Drip campaigns and email automation
• Reporting and analytics tools
• Cloud VOIP softphone
• A mobile app to keep you selling on the go
• And way more

You'll pay just $109 a month for all of that! So, go and check it out!

2. Demodesk

Demodesk is a solid tool for running your sales demonstrations. Throw away Zoom, Hangouts, or whatever general-purpose video conferencing tool you're using right now, and level up your presentations using Demodesk.

With Demodesk, your reps can:

• Build a branded virtual showroom
• Make their sales demos much more interactive
• Eliminate the risk of notifications popping up on screen during meetings
• Improve video conferencing
• Design tailored playbooks and pull up custom battle cards for objection handling

It even has some really powerful tools for sales managers, allowing them to listen in on sales calls, provide advice in real-time, and support new and experienced salespeople with sales conversations.

Demodesk plans start at $49 a month/user and scale up from there, depending on your needs.

3. Trainual

Trainual is basically like your digital training manual.

It gets you out of complex folder structures, Google Docs, and video recordings spread everywhere and puts all of your training documentation in a centralized location. You can add video or text training modules and build interactive tests to ensure new sales reps meet a certain knowledge requirement before moving on to more difficult tasks.

Plus, your sales reps can go back and refresh their knowledge at any time, making coaching easy.

Trainual costs from $249 per month for 10 users, depending on how many users you have and the depth of features you require.

4. Outreach

Outreach is one of the most commonly used sales productivity tools around.

They brand themselves as a sales execution platform, but if we're going to put them in a category that actually exists, they're a sales engagement tool.

That means Outreach offers features like:

• Prospecting and intelligence insights
• Streamlined workflow automation
• AI-powered action recommendations for sales reps
• Revenue cycle visibility and reporting
• Sentiment analysis to increase email reply rates

Outreach pricing is pretty complex, as they offer a bunch of different products. As such, they don't advertise their pricing; you'll have to discuss that with them directly.

5. Leadfeeder

Leadfeeder is a powerful B2B lead generation platform.

Leadfeeder tracks who is visiting your website and provides you with data insights so you can reach out and close a deal. It even tells you what they're viewing on your website. For instance, this can allow you to reach out only if they've viewed a specific product page and ensure your communication is super contextual. This allows you to get in front of competitors (who are waiting for inbound leads) and get that sale before they're even aware of the prospect.

Leadfeeder offers a free version, but paid plans start from $99 a month.

6. Calendly

Calendly is a meeting scheduling tool making it easy for your customers to book time with you.

Life is easy with Calendly. Just throw your customer a link, and let them book a slot for a time that suits them and you! One of the best things about Calendly is that it can be free. You'll need to pay if you want access to some of the more sophisticated features, such as multiple calendar connections, meeting reminders and follow-ups, and automated workflows.

There are 4 pricing plans:

• Free - basic scheduling features
• Standard - $10 per user per month
• Teams - $16 per user per month
• Enterprise - custom pricing, but Starts at $15k/yr

7. Leadbeam

Leadbeam is designed specifically for field sales teams, automating tedious tasks so reps can spend more time on what matters: selling. It's a mobile-first solution that simplifies data entry and streamlines daily operations.

With Leadbeam, sales reps can:

• Automate data entry by using voice notes and images that automatically update the CRM.
• Optimize daily routes to efficiently visit multiple customers.
• Discover new prospects in a given territory using map-based tools.
• Get real-time insights and suggestions for keeping deals moving forward.

Leadbeam's plans start at $34 per rep per month when billed annually for the Starter plan.

8. Clay

Clay is an AI-powered data enrichment and prospecting platform that helps sales teams build highly personalized outreach campaigns. Instead of relying on static lists, Clay uses a "signal-based" approach to identify real-time buying intent and gather rich, contextual data on prospects.

Clay allows you to:

• Enrich data with over 100 data providers to find emails, phone numbers, and company details.
• Automate workflows to trigger actions based on specific signals (e.g., a company just announced a new product).
• Use AI for personalization to generate hyper-relevant messages for each lead.
• Integrate seamlessly with your existing CRM and sales engagement tools.

Clay offers a free plan with limited credits, and paid plans start at $134 a month when billed annually.

9. Asana (with AI Studio)

While not a traditional sales tool, Asana is a powerful project management platform that, with the help of its AI Studio, can significantly boost sales productivity. It helps sales teams manage complex deals, track project-based sales cycles, and collaborate effectively.

With Asana's AI Studio, sales reps can:

• Automate administrative tasks like creating follow-up tasks from a meeting summary.
• Generate reports and insights on project progress and deal health.
• Streamline internal processes such as contract reviews or proposal approvals.
• Maintain a single source of truth for all deal-related documents and communications.

AI Studio (with additional credits for purchase) is available on all paid plans, with the Starter Plan starting at US$10.99 per user per month when billed annually.

10. Docket

Docket is an AI-powered sales enablement and knowledge management platform that acts as a central hub for all sales-related information. It provides instant, accurate answers to sales questions, helping reps handle objections, create proposals, and stay on message without searching through multiple systems.

Docket helps sales teams by:

• Providing real-time objection handling with strategies based on past successes.
• Automating proposal and document generation to create first drafts quickly.
• Centralizing and organizing all sales knowledge, from battlecards to case studies.
• Offering AI coaching by analyzing conversations and providing suggestions.

Docket's pricing is not publicly available on their website, and the only way to get the details is to contact their sales team.

What Are Sales Productivity Tools?

A sales productivity tool is any kind of software platform that helps sales reps become more productive. That might include automating manual aspects of the sales process like email sends, time tracking (so leaders can understand what tasks are bogging reps down), or a calendar booking tool that shows prospects when you're available to talk.

What Are the Benefits of Tools for Sales Reps?

Adopting the right sales productivity tools is now a necessity for modern sales teams. By integrating these sales tools for sales reps into your workflow, you empower your team to work smarter, not harder, and ultimately, close more deals.

Below, let's look at the key benefits of using these digital sales tools to enhance your sales process.

1. Reduce Time Spent on Manual Tasks

One of the biggest time sinks for sales reps is manual, repetitive work. Sales rep tools automate these mundane tasks, freeing up valuable time for high-impact activities like prospecting and engaging with clients.

Instead of manually logging every call, sending follow-up emails one by one, or meticulously scheduling meetings, automation takes over.

This allows reps to focus their energy on building relationships and closing deals, making their day more efficient and productive.

2. Boost Lead Conversion Rates

Sales efficiency tools are designed to help reps move leads through the sales pipeline more effectively. With features like lead scoring, automated follow-ups, and personalized outreach campaigns, these tools ensure that no potential customer is forgotten.

By providing a streamlined, consistent experience for prospects, reps can nurture leads more efficiently, keeping them engaged and ultimately, boosting conversion rates.

3. Improve Organization and Accountability

Staying on top of multiple deals and tasks can be a challenge. Tools for sales reps offer a centralized system for tracking activities, managing pipelines, and monitoring progress.

Features like dashboards and task lists provide a clear overview of a rep's workload, making it easier to prioritize and stay organized. This transparency not only helps individual reps but also allows sales managers to measure performance and provide targeted coaching, improving overall team accountability.

4. Enhance Communication with Prospects

Effective communication is the cornerstone of sales. Modern sales tools for sales reps provide a suite of features to ensure every interaction with a prospect is timely and professional.

From automated email templates and personalized sequences to integrated VoIP calls and SMS capabilities, these tools help reps maintain consistent contact and ensure they never miss a follow-up opportunity. This comprehensive approach ensures no lead slips through the cracks, leading to better engagement and stronger relationships.

5. Lower Cost per Acquisition (CPA)

By streamlining workflows and increasing rep efficiency, sales productivity tools help reduce the cost of acquiring new customers. Automated processes and data-driven insights minimize wasted effort on unqualified leads, allowing your team to focus on the most promising opportunities.

The result is a more efficient use of resources and a higher return on investment for your sales efforts, ultimately lowering your CPA.

6. Work Smarter, Not Harder with Automation

The ultimate benefit of digital sales tools is their ability to enable sales teams to scale their efforts without adding extra hours or headcount.

Automation features, such as drip campaigns and AI-driven workflows, allow reps to send personalized, multi-touch sequences to a large number of prospects. This level of automation ensures a consistent and timely follow-up process, helping reps to cultivate more leads and close more deals effortlessly.

How to Choose the Right Sales Productivity Tool

The market is saturated with sales productivity tools, each promising to revolutionize your workflow. But how do you cut through the noise and find the right fit for your team?

The key is to look beyond the flashy features and focus on the practical aspects that will truly drive adoption and success.

Choosing the best sales tools for sales reps requires careful consideration of several core factors.

1. Budget

Before you fall in love with a tool's capabilities, you need to understand its true cost. This isn't just about the monthly subscription fee; it's about the total cost of ownership. Some platforms have hidden fees for onboarding, advanced support, or specific integrations.

A free version may be a great starting point, but consider what you'll need to pay as your team grows or your needs become more sophisticated. Look for a solution that offers clear, scalable pricing that aligns with your long-term financial plan.

2. Integrations

In the modern tech stack, no tool lives in isolation. The most powerful digital sales tools are those that seamlessly integrate with your existing software, such as your CRM, email provider, and marketing automation platform. Poor integration can lead to data silos, manual data entry, and a clunky user experience.

Ensure that any new sales rep tools you're considering can communicate effectively with the systems you already rely on to avoid creating more problems than they solve.

3. Ease of Use

If a tool is too complex, your sales reps simply won't use it, no matter how powerful its features. The best sales efficiency tools are intuitive and require minimal training. A user-friendly interface reduces the learning curve and ensures quick adoption, which is critical for getting a return on your investment. Look for clean, simple dashboards and automated workflows that make a rep's job easier, not harder.

4. Support

Even the most user-friendly software can present challenges. When things go wrong, reliable support is essential. Evaluate the quality of a vendor's customer support.

Do they offer 24/7 assistance? Is there a knowledge base, video tutorials, or a user community to help your team troubleshoot issues? A vendor with robust support will save your team time and frustration in the long run.

Questions to Ask Before Buying

To make an informed decision, use this checklist of questions to ask yourself and the vendor before you commit to a new sales productivity tool:

• Will this tool truly solve a core pain point for my sales reps? Identify the specific problem you're trying to solve (e.g., inefficient scheduling, lack of follow-up, poor lead quality) and confirm the tool directly addresses it.
• What is the total cost of ownership over a one-to-three-year period? Factor in all potential costs, including subscription fees, onboarding costs, and any additional charges for users or features.
• How easily will this tool integrate with our existing CRM and tech stack? Ask for a detailed list of native integrations and inquire about the process for connecting with your specific systems.
• What is the training and onboarding process like, and what resources are available to my team after implementation? Understand the level of support offered to ensure your team will quickly become proficient users.
• Can we start with a free trial or a pilot program to test the tool with a small group of reps? Hands-on experience is the best way to evaluate a tool's ease of use and practicality for your specific team.
• What is the vendor's reputation for customer support and product updates? Check third-party reviews and case studies to get a sense of their reliability and commitment to improving their product.
• How does this tool handle data security and compliance? Ensure the platform meets all necessary industry regulations and security standards to protect your sensitive client information.

Conclusion

Ready to boost productivity and enable your sales team to hit monthly quotas?

Building a productivity tech stack starts with a CRM, so get to it right now:

Book a demo with the Ringy team and discover how we can help you reach your sales goals.

And once that's done, you can move on to sorting your other five sales productivity tools.