Which One is Better? Power Dialer vs. Progressive Dialer

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Remember this old children’s song?

“Hey, my name is Joe. And I work in a button factory.”

via GIPHY

That’s what it feels like when you’re manually dialing numbers, referring to call lists, and at the same time, trying to be a productive salesperson.

Except Joe’s big mistake was telling his boss he wasn’t busy when his boss asked. Always tell your boss you’re busy, that’s a free pro tip for you right there.

But seriously, if your job is to make calls all day, seemingly small software features like click-to-call, power dialing, and other automated call actions add up to save you time and increase your efficiency.

When you’re efficient and productive, your boss will stop asking you if you’re busy. That’s just science.

And a power dialer is just another tool in your arsenal of call center tools that helps you reach that godlike level of productivity and efficiency.

Let’s explore how it works.

What is a Power Dialer?

A power dialer is an automated calling technology that allows another phone number to be automatically dialed once a call is completed.

Although this technology has been around for decades, CRM and VoIP software brought power dialer software into the 21st Century by combining it with other powerful calling tools, such as click-to-call.

Current power dialer software solves a bunch of problems for sales and call center reps alike:

  • It allows your team to be more efficient since they don’t have to spend extra time looking up phone numbers or figuring out which number they need to call next on a list
  • It removes the need for manual dialing, saving minutes per call
  • It saves time by recognizing when a call isn’t answered, or the line is busy and moves on to the next number
  • It significantly reduces human error (it’s easy to dial the wrong number)
  • Frees up time for agents to complete more advanced tasks or focus on selling

How Does A Power Dialer Work?

Ringy’s power dialer software works by connecting existing contact lists in your CRM with its softphone software. This way, all you have to do is isolate a list of contacts and click the call button to initiate the power dialer.

For instance, the sales pipeline section of the Ringy CRM lets you set “buckets” of contacts that you may need to call. These contacts can be categorized in any way you wish. The screenshot below shows several sample buckets for categorizing leads.

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Once you click the “start dialing” button, it will pop up with a message saying that once the first call ends (either the call is hung up or the voicemail ends) the next number on the list will be automatically dialed.

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The dialer will then proceed to go through each number on the list until it’s finished, or you cancel the process.

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That’s all there is to it! Other power dialers may work slightly differently depending on their unique software interfaces, but generally, most power dialer software will follow a similar cadence.

What are the Differences Between Power Dialer, Predictive Dialer, and Progressive Dialer?

There are several different types of dialer technology, and each one has its unique features. The difference between these three types of dialers is summarized in the chart below:

Feature

Power Dialer

Predictive Dialer

Progressive Dialer

Contact list dialing

Yes

Yes

Yes

Calls per agent

Typically calls at a 1:1 ratio, so one call per free agent

Predicts agent availability and call answer rate based on software algorithms, so call numbers can vary

Automatically dials a phone number as soon as an agent is free. Sometimes gives agents time to review a contact’s information before dialing

Voicemail drop

When a call ends with a voicemail, agents can leave a prerecorded message with the click of a button.

Detects voicemail and leaves a pre-recorded voicemail message automatically

When a call ends with a voicemail, agents can leave a prerecorded message with the click of a button.

Calling control

The next number on the list is dialed once the first one is completed, or the agent can manually cancel

Multiple numbers are dialed at one time, with a call being connected to a free agent when the customer answers

One number is dialed at a time, and the next number isn’t dialed until the agent is free to answer

Calls per hour

Online sources predict that between 60-80 calls can be made per hour

Predictive dialers allow agents to make up to 110 calls per hour.

Because progressive dialers are so similar to power dialers, it’s safe to assume that 60-80 calls can be made per hour

Chart information sources: CallHub, Avoxi, PhoneBurner

Power Dialers and Progressive Dialers

You may have noticed already that a power dialer and progressive dialer seem very similar. That’s because they are. One caveat though, is that CRM or softphone software might make the differences between the two technologies seem larger than they are.

The main difference between Power dialer and progressive dialer software is the speed at which a call is answered. Progressive dialers often let the agent pause between calls to read contact information (such as notes from other agents, previous messages, etc.) before proceeding to dial the next number on a contact list.

This extra pause means that progressive dialers are often slower than power dialers. But armed with information about the customer, a salesperson has a better chance of making a sale, and a customer support rep can provide better customer service.

Predictive Dialers

Predictive dialers are meant to maximize agent efficiency as much as possible by automating as many operations as they can at the same time. It’s great for reaching the most customers, but predictive dialers can sometimes make new calls before an agent is available, meaning customers that do answer now have to wait on hold.

Do you know what happens when a customer has to wait on hold before they’ve even talked to an agent? They hang up.

However, modern-day predictive dialers often have more robust algorithms behind the scenes that try to prevent the clash between call automation and the time it takes for real conversations.

That being said, predictive dialers still give agents no control over calls, while power dialers keep the control in the hands of agents.

What you Should Know Before Choosing a Sales Dialer

sales dialer

There are a ton of sales dialers out there, and it can be overwhelming when it comes to choosing the right one.

We’ve got you.

The first step is to choose a type of dialer. The three types are a power dialer, predictive dialer, or progressive dialer (comparison chart is in the above section).

Once you’ve determined which type of dialer you want, it’s time to consider:

  • Price (how much are you willing to spend on a dialer?)
  • Usability
  • Local number and local ID features
  • Voicemail drop
  • Mobility (does it have a mobile app?)
  • Lead management features (the ability to isolate contacts, lead routing)
  • SMS marketing features
  • Sales automations (can you streamline processes?)
  • Support (do they provide customer support if you have problems?)

Based on these main features, we’ve compiled the ultimate list of sales dialers to fit any industry and sales team.

The Ultimate Sales Dialer List - Compared to Ringy

Based on the evaluation criteria above and extensive online research, we’ve compiled a list of top sales dialer software that covers power dialer, predictive dialer, and progressive dialer options.

To be completely transparent, we’re also comparing our top picks against Ringy, so you can see for yourself how our software stacks up against the competition.

While this list isn’t exhaustive, these options aim to provide a good understanding of what’s out there when it comes to sales dialers.

Let’s get straight into it!

Vanillasoft

vanillasoft dashboard

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Vanillasoft is a sales dialer featuring two types of dialing software, Progressive and Preview. They describe their preview dialing software as “click-to-call to give callers the ability to look at the contact information before initiating the call”.

Behind the scenes is a business VoIP, with features such as voicemail drop and SMS.

Vanillasoft’s base platform starts at $100* per month for the first user, then $80 per month for each additional user.

Interestingly, the base platform includes all the lead generation features you’d want, but the actual calling features are left out of the base platform and instead sold as add-ons.

You’re probably here because you’re looking for some sort of automated dialing option, so it’s weird that you have to pay an extra $30 for their automated dialers, another $30 if you want call recording, another $33 for VoIP, and $2 if you want local ID and a local number.

vanillasoft pricing

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*Pricing as of Sept. 2021

TrustRadius gives Vanillasoft an average user score of 9/10. In general, the reviews praise the system as being easy to use and set up. However, a number of reviews state that there are limitations that might pose an issue with scalability as a company grows.

Vanillasoft doesn’t mention a mobile app on its website. However, they can integrate with apps that do offer mobile CRM options, such as Salesforce. Through these integrations, it’s possible that Vanillasoft can be used on mobile devices.

Vanillasoft’s base platform offers your standard lead generation and management tools, with a special mention for team-based and multi-level selling, suggesting that this platform would be a good fit for those types of teams.

In terms of customer support, Vanillasoft seems to offer your bog-standard customer support through phone, email, and a resource center.

Comparison: Vanillasoft vs. Ringy

Right off the bat, we can tell you that Ringy is going to be a less expensive option than Vanillasoft. Ringy provides all the features that Vanillasoft lists in their base platform as well as most of the additional features for one low price—$99. With Ringy, features aren’t nickel and dimed, rather a subscription includes everything that we have to offer.

When we take a look at the features Vanillasoft offers and compare them to Ringy’s features, the only one that’s missing from Ringy is the two types of auto dialing. While Vanillasoft offers both progressive and preview dialers, Ringy offers a solution that’s more like a power dialer.

Overall, Ringy is less expensive than Vanillasoft, and you’re getting similar features. The choice is obvious.

Nice CXone

Nice CXone

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Nice CXone is a full-featured power dialer CRM. The sales dialer is predictive, so it relies on algorithms to quickly connect calls to agents. While predictive dialers can cause problems like awkward holds and pauses, NiceCXone claims to eliminate those issues with its patented dialing technology.

TrustRadius gives NiceCxOne an average user score of 8.3/10. In general, the reviews tout the software as easy to use with clear layouts for its various features. One of the chief complaints among more recent reviews seems to be centered towards the lack of customization that NiceCXone offers.

While the website doesn’t specifically mention a native mobile app, NiceCXone lists well-known CRMs as possible integrations, suggesting that using the dialer software through these CRMs in a mobile environment could be possible.

The standout feature of NiceCXone is definitely the cloud-based platform. They claim that this platform, which includes a developer program and RESTful APIs (without getting too technical, it’s a type of API that uses the internet—HTTP requests—to access data) allows the flexibility and scalability for all your business innovations.

For customer support, NiceCXone offers basic self-service options included with their service, but for more complex needs you’ll have to choose one of their monthly subscription packages.

Comparison: Nice CXone vs. Ringy

It’s clear that the main goal with NiceCXone is to sell you their features before you even think about the price. Pricing information seems to be nonexistent on their website, with the company instead opting to have the customer sign up for a free trial or get in touch with their sales team directly for a quote.

The lack of transparent pricing makes it difficult to tell if NiceCXone offers all these features for one price, or if there are different standard plans that include certain buckets of features.

With Ringy, you get all the features of our CRM and dialer included in your $99 per month subscription. In addition, there’s no additional cost for customer support—full onboarding and agent support are also included in your monthly subscription.

If you’re looking for a robust CRM with a simple, yet effective dialer, as well as full customer support, Ringy is the top choice.

Ricochet360

Ricochet360

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Ricochet360 is a power dialer CRM and cloud-based phone system in one, featuring progressive and predictive dialer software.

Both dialer software types provide standard features such as local phone numbers, voicemail drops, call recording, agent coaching, and more. For Ricochet360’s predictive dialer, they recommend you use it for high-volume call centers with teams of 100 or more agents.

Lead management features and marketing automation are built into the CRM, similar to Ringy.

Capterra rates Ricochet 360 as 5 stars. The main cons most of the reviews state is that the software has a bit of a learning curve, and also requires a fair amount of initial setup.

Pricing for Ricochet360 is pretty straightforward, starting at $135* per user per month if billed on a monthly basis, and then going down to $120 and $105 per month per user respectively for quarterly and annual billing.

Ricochet 360 pricing

Source *Pricing as of Sept. 2021

Ricochet360 doesn’t specifically mention a mobile app on their website, but since it's a cloud-based phone system, it's safe to assume that there’s an option to use the software on mobile devices.

As for customer support, Ricochet360 offers basic customer support with their plans, but one thing that stands out is their onboarding, which includes an optional onsite visit.

Enterprise support and premium support services are also available for an additional monthly cost.

Comparison: Ricochet360 vs. Ringy

These two CRM and power dialer systems are probably the most similar compared to the other ones we mention in this section. But while both Ricochet360 and Ringy share similar features, there are a few standout differences between the two as well.

First, Ringy is a less expensive option compared to Ricochet360. While Ricochet360 has tiered pricing options, Ringy sticks with the easier $99 a month subscription rate for all CRM and power dialing features.

The only two features that Ricochet360 has that Ringy doesn’t are call center scripts and social media integration, both options that could be handled with third-party app integrations through Zapier.

Frequently Asked Questions (FAQ)

FAQ

Still have questions? Let’s clear the air with some common questions that people ask about power dialers and power dialer CRMs.

Is it Called Powerdialer or Power Dialer?

Whether you use powerdialer or power dialer, both spellings are valid. Most websites that sell power dialers put a space between the words. However, as long as you are consistent with your spelling, either option works fine.

What is a Power Dialer CRM?

A power dialer CRM is simply power dialer software that’s built into an existing CRM. In most cases, if you’re looking for a power dialer CRM, the calling features are the main focus, with most of the other CRM features centering around the power dialer feature. For instance, call tracking software, calling analytics, 360 customer views, automated SMS, and call recording are all typical features of a power dialer CRM.

Is a Power Dialer an Automatic Dialer?

Yes, a power dialer is a form of an automatic dialer. It’s important to understand that automatic dialers are not illegal, rather the Telephone Consumer Protection Act (TCPA) rules restrict the use of an autodialer to make random calls.

Similar to email, a third party must consent to receive communications from a company either through a lead gen form or otherwise, before that company can legally call or email them.

Summary / Wrap-Up

When you’re choosing an automatic dialer for your business, it’s important to keep in mind your use case scenarios.

Are you a call center with hundreds of employees, or just a small business with a couple of salespeople? Would you benefit from automated features, like voicemail drop, SMS, and click-to-call?

Whatever your needs are, a power dialer CRM like Ringy is sure to provide your business with tons of useful features to drive sales and grow revenue.

If you’re ready to learn more, book a demo with our sales team and they’ll be happy to show you the full functionality of the Ringy CRM.