A Guide to the Best VoIP App For Sales Calls

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VoIP is here to stay.

There are no two ways about it. The benefits compared to landlines are too great (and we frankly can't believe this still needs to be pointed out) :

VoIP

Landline

Requires only an internet connection

Uses a fixed line

Low cost

Multiple phones are required and cost extra

Setup costs nothing

Setup is charged

Usually includes all features at no extra cost

Add-ons and extra features are charged on top

VoIP-to-VoIP calls and texts are free

Calls are charged

In sum, VoIP is faster and more efficient, letting you focus on what matters: sales.

So. Whenever you're ready, we've assembled the ultimate VoIP app roundup, AKA the only blog you'll need to read to choose the best VoIP app to power your sales calls and support your business.

Because we figure if you're going to do it, and you really should, you better get it right.

We'll show you what's out there, explain the rationale behind our selection, and show you what to look out for in a VoIP app.

After you.

Introduction to the Best VoIP Apps

VoIP software is a necessity for companies in any industry that requires you to use the phone…

The last time we checked, that’s literally every company.

And if you weren’t sure of it before, the second year into the global pandemic when more people than ever are working remotely, this should now be crystal clear.

VoIP has quickly become the mainstream because it offers benefits like:

  1. Accessibility
  2. Cost-effectiveness
  3. Mobility

As long as you have internet access, it allows you to stay in touch with your network no matter where you are or what kind of disease haunts the world around you… and it does that for a low price.

In theory. As I said, we're in the second year of the pandemic. They’ve been around long before, but now there’s a whole bunch of VoIP apps to choose from to suit your company’s needs.

So really, you shouldn’t be asking “what is a VoIP app?” anymore.

You should be asking “what is the best VoIP app for my business?”

Best VoIP App Roundup

Best VOIP App Roundup

Now that you understand why you need to be using a business VoIP, you still need to go through a bunch of them to see which one will fit your needs, right?

No need.

We’ve done the legwork for you. These are the best VoIP apps you’ll come across, and we’ll explain why below.

For now, let’s just say we’ve got you covered no matter your company size, preferences, or budget.

VoIP App

Monthly Pricing

CloudTalk

$25 per user

Nextiva

$18.95 per user

Ringy

$109 (or pay as you go)

Aircall

$40 per user

RingCentral

$29.99 per user

GoToConnect

$19.95 per user

Webex

Free

Bitrix24

Free

Freshworks

Free

Take a look if you want.

But don’t go subscribing to anything just yet.

These may be the best options out there, but each has its own perks and quirks. One company’s perfect fit is another company’s worst nightmare.

So before we go into each option, we’ll first explain how we evaluated them

Top CRM Evaluation Criteria

Right. So, as we said, there are quite a few VoIP apps out there. And this article has only so much space to cover them all.

So how did we decide which apps deserve a spot on the list?

Just to keep things clear, we’ve come up with a couple of universal priorities that you’re bound to care about no matter your industry. Each app was evaluated according to these criteria:

  1. Price
  2. Ease of use
  3. Local caller ID
  4. Power dialer
  5. 24/7 support
  6. Other features

But before showing you how the best apps ranked, we have to explain why each criterion made it to the priority list in the first place, right?

Bear with us. We’re about to start untangling it.

1. Price

Seems like a no-brainer, and frankly, it is.

Budget is one of those things you really can’t go around.

No one likes waste. But after a certain limit, it doesn’t even matter that a product is worth the money if you can’t afford to pay for it.

And this is a huge deal especially for startups and smaller companies.

On top of that, VoIP pricing can be quite confusing. Different companies may choose to charge per month, per year, or as you go, and the prices look different according to the payment options a VoIP app accepts.

You can even find some great free VoIP apps out there.

But usually, most of them will offer a couple of plans that come with varying levels of software functionality. So comparing even just two products can get messy. And comparing ten?

Well, leave it to us.

2. Ease of Use

Another straightforward item.

What good is a software with the coolest cutting-edge features if you can’t figure out how to use it?

Tom hank typing

Source

It’s not like you’re going to go through it once and it will pay off. Each individual employee has to climb the learning curve, and this can be a time-consuming process.

The later they’re in their groove, the later your investment starts paying off.

Ease of use also means how easily and efficiently you’re able to track what’s getting done, spot any mistakes, and react timely.

How much of the work is automated?

How hard is it to communicate between teams? Is it clear who’s in charge of what?

Those are big CRM checkboxes.

3. Local Caller ID

Your caller ID should say friendly, local business. Not alien abduction protocol: activated.

Seriously. This is more important than it seems.

Customers are more likely to dismiss your calls if your ID is out of state. They will often assume it’s spam, or untrustworthy, or, well…

Extraterrestrials

Some calls will never even get through.

To account for this, all VoIP apps worth their salt will have a local caller ID.

This little tweak can be the difference between securing a sale and missing out on a great opportunity.

Think about it...

You definitely won’t be busy closing the deal with someone who never picks up the phone just because they happen to think you’re invading the Earth.

4. Power Dialer

A power dialer makes life easier for call centers and sales reps. And if not easier, then at least way more productive and less tedious.

And that’s just two reasons why at Ringy we love to automate everything.

Here is why a power dialer belongs on this list:

  • It saves time, and by extension, money
  • Eliminates human error
  • Takes care of organization
  • Lets people focus on more important things

Plainly put, salespeople have enough on their hands just talking to people and convincing them to buy stuff all day. It takes serious skill to do well, not to mention the patience to do it at all.

They shouldn’t need to divide their attention to manually do meaningless tasks that a robot can do for them.

It costs more and just doesn’t make sense.

5. 24/7 Support

Okay, VoIP is better, faster, stronger, and all the other Daft Punk lyrics in comparison to landlines.

But it’s still technology. Mishaps happen.

What then?

If you can’t trust your provider to be there when you need them and help you through a tech tantrum, this can be a deal-breaker.

Especially considering it’s VoIP we’re talking about.

Staying connected and being reachable at all times are right there in the tagline. This has to apply to customer support.

6. Other Features

These are some features we feel any decent CRM needs to have:

  • Texting capabilities
  • Emailing capabilities
  • Automation
  • Customization
  • Appointment scheduling

Why?

We’re talking about sales calls. The best VoIP app respects the fact that minutes in a sales day can mean closing the deal or missing an opportunity.

35-50% of sales go to the vendor who responds first.

That means that customers don’t wait for you to return to your desk or push all the buttons to dial the number. Sounds wild, but these little things add up over time and you can either leverage them or let them go to waste.

What’s a good reason not to use mobile VoIP?

Anything that lets you do more in one place, or at the same time, or without additional labor is a big plus on our list.

And big $$$ in your pocket.

Best VoIP App for iPhone

CloudTalk

CloudTalk

Source

CloudTalk is a great cloud-based VoIP option for startups all the way to enterprises.

It’s really easy to get started and begin scaling your activities because it has a very short learning curve and excellent support.

CloudTalk offers:

  • Good, user-friendly interface
  • Integrations with popular CRMs
  • International numbers in over 140 countries
  • Decent automation

All-around great stuff for sales, because all of these cut the time required to do each task and ensure you get a hold of your prospects.

But most VoIP apps do that, right?

Yes, except CloudTalk is better at helping you figure out what to do with said prospects when you get them on the phone thanks to their advanced analytics feature.

What does an advanced analytics feature show, you ask?

Best VOIP app

Source

It basically tracks who’s doing what, and for how long, and then puts it into this pretty graph.

Over time, this provides insight into exactly what’s working for your best sales reps that others can’t seem to get right so you can use the data to improve the performance of your entire team.

Cloudtalk CRM Dashboard

Source

Pretty neat, especially given how uncomplicated it looks.

All in all, CloudTalk is a great choice if you’re looking for a smooth transition and simple-looking but robust features (70+ of them including call routing, unattended call management, scripting, conferencing, and more), and perhaps the best VoIP app for international calls.

But, if you want to unlock higher customization and automation options, you’d have to take a more expensive plan.

Price: starting at $20/user per month when billed annually ($25 when billed monthly) or custom offer

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: Yes, but requires Expert tier ($40/user per month annually)

24/7 Support: Yes, through a live rep, email, help desk, FAQs, forums, and chat.

Nextiva

Nextiva

Source

This software has a very clear appeal: its affordable basic setup.

If you haven’t been using VoIP before, you probably won’t be keen on spending all the money on the fanciest option if you can test the waters first.

We hear you.

Nextiva is a good option in that case because of its onboarding, decent support, and overall ease of use compared to other CRMs.

They do have advanced and sales-specific features you can unlock, like great lead management and a clear pipeline overview you can customize to fit your process.

Nextiva

Source

However, the extra fees quickly add up, so that’s something to look out for.

Other than that, the app isn’t completely seamless across devices like Android and Windows.

Price: Starting at $18.95/user per month when billed annually ($25.95 when billed monthly)

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: No

24/7 Support: No, but has phone support, email/help desk, and FAQ.

Ringy

Ringy Dashboard

Source

Yep, that’s us!

And yes, this most definitely is self-promotion.

But we have good reason to be proud of our CRM. Honestly, not putting it on the list would be misleading since it’s a real sales powerhouse.

That’s partly due to how much you don’t have to do when you’re using it.

We’ve automated everything that can possibly be automated so you can focus on the human part of the story and leave the button pressing to machines.

For example, our SMS and email drip automation.

How many leads get cold and wasted because you couldn’t tend to each one?

This is a non-issue with our little CRM that could. Ringy lets you select your messages, intervals, and leads, and after that, you just need to press one button and you’re instantly in contact with everyone.

But it’s the combination between automation and customization that sets Ringy apart.

It’s easy to use and has a tailored feel. That’s pretty rare. 😉

Ringy Pricing and Features

Source

The only downside is, you have to figure out what you'll do with all the money you save.

Price: $109/mo per user or pay as you go

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: Yes

24/7 Support: Yes

Best Android VoIP App

Aircall

Aircall

Source

This is one of the best android VoIP apps if you want to have everything taken care of in the same place.

Aircall is a well-rounded, well-connected VoIP system with all the tools a small or medium-sized business would need to thrive.

Here are some things they do best across different pricing tiers:

  1. Encourage teamwork and coaching culture (with features like call whispering)
  2. Eliminate time wasted on dialing, organizing, scheduling, etc.
  3. Help with monitoring and reporting

Aircall

Source

Because it integrates with Salesforce, Slack, Monday, Shopify, HubSpot, and many other CRMs, it’s really easy to weave it into your business day-to-day without many problems and start reaping the rewards of mobile VoIP.

Price: Starting at $30+/user annually ($40+/user monthly)

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: Yes, but requires a Professional plan ($50/user per month annually)

24/7 Support: Yes, live rep, email, phone support, chat

RingCentral

RingCentral

Source

RingCentral is known for being very flexible and customizable across all devices.

They take your unique mess of scattered data and log it all in, organize it, and streamline your tasks to match your vision.

Because of this, RingCentral can be harder to configure. You’ll probably need some help to set it all up and get going. However, they do offer every possible training and support option to help you over the curve.

If you can get past that, you get a long-term solid app with reliable calling, messaging, meeting services. Plus, if you opt for that plan, RingCentral might be the best free VoIP app for Android.

Price: Starting at $19.99/user per month annually or $29.99/user monthly

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: Yes

24/7 support: Yes but requires a Standard plan ($27.99/user per month annually or $37.99/user monthly)

GoToConnect (formerly Jive)

GoToConnect

Source

  • Seamless transition from landline
  • Intuitive interface
  • Equally robust software as some more expensive competitors

GoToConnect is a very popular VoIP app for android and in general.

It has all the goods a salesperson could need in an internet phone with features like live analytics, customer data with incoming calls, and free integrations with your account.

GoToConnect

Source

Just one thing: intra-company messaging isn’t totally bug-free so you might need a backup option like Skype.

Price: Starting at $19.95/user per month annually

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: Yes

24/7 Support: Yes, live rep, chat, email, phone support, FAQ, knowledge base

Best Free VoIP App

Webex

Webex

Source

Suitable for all devices with an impressive range of calling, messaging, directing, and reporting capabilities.

Who is Webex good for?

Small businesses need the best free VoIP app they can get.

Webex

Source

You can sign up for the free version or complete a free trial for a different plan.

For sales, you will probably need to go another way eventually to experience all the benefits of automation, but Webex is a good place to start with VoIP.

Until then, you get a user-friendly platform with analytics and decent functionality for free.

What’s not to like?

Price: Free or starting at $13.50/user per month

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: No

24/7 Support: Yes, with a live rep or through chat, forums, FAQ, email, help desk, and phone support.

Bitrix24

Bitrix24

Source

Bitrix24 is one of the best universal, all-in-one solutions because:

  • It has a free plan
  • Works across devices
  • It is cloud-based and on-premise
  • Has all the integrations you need
  • Lets you pick and choose what you want

Basically, you can decide how advanced you need your tools to be.

Yes, the free plan has limited functionality, but the higher tiers unlock a lot of automated options and sales intelligence for a reasonable price.

We love how easy Bitrix24 makes it for the users. If you need more, you can simply grow into it without migrating to different software.

Price: Free, or starting from $39 per month annually

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: Yes

24/7 Support: Yes

Freshsales

Freshsales

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Last but not least, Freshsales is centred around streamlining your sales process using AI-powered insights, predictive contact scoring, and automated sales campaigns.

Freshsales

Source

If you want better leads and quicker communication for free, you’ll like this solution.

Freshsales is incredibly accessible and easy to use, but you can easily upscale the functionality and get a fully-fledged sales juggernaut.

Price: Free or starting at $15.00/user per month

Ease of use: Yes

Local Caller ID: Yes

Power Dialer: Yes

24/7 Support: Yes, with a live rep, or via phone support, FAQ, or email.

Nothing Left But to Get a VoIP App

You’ve read the scoop on the best VoIP apps you could choose from.

But this isn’t your cue for analysis paralysis. Frankly, the only way you could really mess up at this point is by delaying the decision to get software that supports your needs...

Like the need to make a serious ROI.

Because make no mistake, the best VoIP apps for sales do just that.

As long as you keep in mind some important distinguishing factors and features that you really shouldn’t miss out on, like local ID or having access to support, any app from this list could be a life-changer.

No hard feelings if it’s not our baby.

That said, let’s be real: you want the best VoIP app that takes care of your customers without you even knowing it, and we’ve got just the CRM for that.

For the complete experience, request a demo with Ringy.

We’re curious to hear how many tedious items disappear from your to-do list.