The Pros and Cons of Outsourcing B2B Sales

Table of Contents

Table of Contents

In today's fast-paced business world; organizations constantly look for ways to improve their sales and reach new markets.

One solution that has gained popularity in recent years is B2B sales outsourcing. This approach involves partnering with an outside company to handle all or part of a business's sales activities.

But what exactly is B2B sales outsourcing, and what are its benefits and disadvantages?

This article will explore these questions and provide a comprehensive overview of everything you need to know about B2B sales outsourcing.

What Is B2B Sales Outsourcing?

What Is B2B Sales Outsourcing

B2B sales outsourcing is the practice of assigning all or a portion of an organization's sales duties to an outside company, including lead generation, appointment setting, product demonstrations, negotiations, and account management.

B2B sales outsourcing aims to provide organizations with access to the expertise, resources, and technology of experienced sales professionals, helping them reach new markets and increase their sales. B2B sales outsourcing is becoming increasingly popular for companies looking to reduce their sales costs, improve their sales processes, and increase their revenue.


B2B sales outsourcing can be beneficial for businesses in various ways. Here are some key advantages:

  • Scalability - B2B sales outsourcing companies can provide a scalable solution for organizations looking to grow their sales operations. As a business's needs change, the outsourcing enterprise can adjust its sales team to meet those requirements.
  • Improved Sales Processes - An experienced B2B sales outsourcing company can bring expertise and best practices to the sales process, resulting in improved lead generation, appointment setting, qualification, and closing rates.
  • Increased Revenue - Outsourcing B2B sales operations allow businesses to free up internal sales teams to focus on higher-value tasks, such as closing deals and managing accounts.

B2B sales outsourcing can provide numerous benefits for companies looking to reduce their sales costs, improve their sales processes, and increase their revenue.

Let’s explore other advantages of outsourcing B2B sales.

Benefits of Outsourcing B2B Sales

Benefits of Outsourcing B2B Sales

Access to Expertise

Access to the knowledge of seasoned sales professionals is among the biggest advantages of outsourcing B2B sales.

These people can support firms in maximizing their potential and achieving their sales goals thanks to their expertise and experience.

Companies can benefit from this knowledge without spending money on internal sales resources by outsourcing B2B sales.

Increased Efficiency

Outsourcing B2B sales can also improve a company's sales operations' effectiveness. Companies can accelerate transaction closure by streamlining their sales processes and utilizing the technology and resources of seasoned sales personnel.

Increased sales and income for the company may result from this.

Reduced Costs

Another benefit of B2B sales outsourcing is reduced costs. By outsourcing sales activities, businesses can avoid the costs associated with hiring, training, and managing an internal sales team. This can lead to significant cost savings, especially for small companies needing more resources to invest in internal sales activities.

Disadvantages of Outsourced B2B Sales

Loss of Control

The loss of control over the sales process is one of the main drawbacks of outsourcing B2B sales.

Organizations may require more control over the sales approach and techniques when working with an external sales team to target new customers.

Businesses that seek to maintain a consistent brand message and sales approach may find this an issue.

Potential for Miscommunication

A further drawback of outsourcing B2B sales is the potential for misunderstandings between the company and the outside sales staff.

This could happen when the two parties' expectations and communication need to be more open.

Companies must maintain a close connection with their outsourcing partners in order to prevent this.

Cost of B2B Sales Outsource

Cost of B2B Sales Outsource

The cost of B2B sales outsourcing varies depending on the size and scope of the project. On average, businesses can expect to pay anywhere from $300 to $10,000 per month for a full-service B2B sales outsourcing solution.

By partnering with an outsourcing company, businesses can tap into a pool of highly skilled and experienced sales professionals who can help them reach their sales goals.

However, the cost is one of the most significant business considerations when outsourcing B2B sales.

The table below shows examples of the average cost of outsourcing B2B sales processes:

Service Type

Cost Range

B2B Lead Generation

$300 to $3,000 per month

B2B Appointment Setting

$1,000 to $5,000 monthly

B2B Sales Campaigns

$5,000 to $10,000 per month

*Please note: The table showing examples of the average cost of outsourcing B2B sales processes is for informational purposes only and is not intended to be a guarantee of costs.

As you can see, the cost can vary based on the type of service you require and the company you choose to work with.

Here are a few factors that'll affect the cost of outsourcing B2B sales:

  • Type of Service - The cost of outsourcing B2B sales differs depending on the type of service you require. Lead generation and appointment setting are typically less expensive than full-scale sales campaigns, while more complex services like sales pipeline management can be more expensive.
  • Company Size - Larger companies typically have more resources and higher budgets to invest in outsourcing B2B sales. In comparison, smaller companies may have more limited budgets and require more cost-effective solutions.
  • Industry - The cost of outsourcing B2B sales varies based on the industry. Some industries are more competitive and require more resources and expertise, while others are less competitive and need fewer resources.
  • Company Reputation - The reputation of the company you choose to work with can also impact the cost of outsourcing B2B sales. Businesses with a proven track record will likely command higher fees than those with less experience and fewer references.

B2B Sales Outsourcing Companies

B2B sales outsourcing has become a popular option for organizations looking to increase their sales and reach new markets. By outsourcing certain sales functions, companies can free up their internal resources, reduce costs, and gain access to a wealth of expertise and experience.

Let’s closely examine the five top B2B sales outsourcing companies and what they offer.

HCL Technologies

HCL Technologies


HCL Technologies is a global IT services company that offers a wide range of B2B sales Sales training and coaching, technology management, and reporting and analytics, helping clients build relationships with new and existing customers, increase sales, and reach new audiences.

Working with HCL Technologies means businesses get access to a large and experienced team of sales professionals, a deep understanding of the latest sales best practices and technologies, and a commitment to delivering results.

WNS Global Services

WNS Global Services


WNS Global Services is a leading B2B sales outsourcing service provider focusing on customer acquisition, lead generation, and market research. They have a strong track record of success, assisting customers with boosting sales, developing new relationships, and attracting new prospects.

Here are a few of the outsourcing services provided by WNS:

  1. Sales Qualification - WNS Global Services helps companies qualify sales leads by gathering information on their needs, budget, and decision-making process.
  2. Account Management - Retain existing customers and increase sales from existing accounts with WNS Global Services account management option. This includes upselling, cross-selling, and customer relationship management.
  3. Sales Analytics - WNS Global Services provides analytics services to track sales performance and make data-driven decisions. Reports on lead generation, sales pipeline, and revenue performance are included in this process.

Working with WNS Global Services can offer numerous benefits to individuals or organizations. The company has a vast pool of talent, resources, and technology that can help businesses streamline operations, improve efficiency, and reduce costs. With WNS' extensive experience in delivering high-quality business process management services, companies can benefit from a reliable, cost-effective, and scalable solution that can help them stay ahead of the competition.




Accenture is a global professional services company that offers a range of B2B sales outsourcing services, including sales forecasting, process optimization, and customer relationship management. They have a reputation for delivering results and a deep understanding of the latest sales best practices and technologies.

Here are three ways Accenture handles outsourcing B2B sales:

  1. Customized Solutions - Accenture offers specialized B2B sales outsourcing solutions to satisfy the demands of each customer. A customized strategy for lead generation, qualifying, closing, and account management is part of this. Each client's business goals are thoroughly understood by Accenture, who then designs a solution to assist in achieving those goals.
  2. Technology-Enabled Solutions - Technology is used by Accenture to improve its B2B sales outsourcing services. To increase the productivity and efficiency of their sales processes, this includes adopting customer relationship management (CRM) systems, sales analytics platforms, and other digital tools. Clients may track their sales success and make data-driven decisions with the use of technology-enabled solutions from Accenture.
  3. Experienced Sales Teams - For the delivery of its B2B sales outsourcing services, Accenture works with qualified salespeople. Their sales teams offer a plethora of knowledge and experience to clients, assisting them in streamlining their sales operations and boosting income. The sales professionals at Accenture are also trained in the most recent sales best practices, which helps to guarantee that their clients are always aware of the most recent sales strategies.

Accenture's focus on innovation and digital transformation ensures that businesses leverage the latest tools and technologies to drive sales success. The company's extensive global network and experience in serving clients across multiple industries enable it to bring a wealth of best practices and insights to the table.




B2B sales outsourcing services are provided by KPMG, a renowned accounting and consulting firm, to assist companies in growing their sales and discovering new customers. Their clients benefit from their expertise in market research, lead creation, and account management as they work to sell more products to new and existing prospects.

Here are six ways KPMG helps outsource B2B sales:

  1. Sales Closing - KPMG offers sales closure services to assist businesses in closing transactions and boosting income. This can involve contract drafting, deal negotiating, and follow-up after the sale.
  2. Market Intelligence - In order to keep businesses informed about market trends, competition activity, and shifts in consumer behavior, KPMG offers market intelligence services.
  3. Sales Training - To assist businesses in enhancing the capabilities of their sales teams, KPMG offers sales training services. This may include providing instruction on the newest sales methodologies and best practices.
  4. Sales Process Optimization - KPMG assists businesses with the efficiency and effectiveness of their sales processes. Identifying bottlenecks, reducing procedures, and automating work are examples of how they do this.
  5. Sales Technology Integration - KPMG helps companies integrate sales technology solutions, such as CRM systems, into their sales processes. This helps companies automate and streamline their sales and operations planning.
  6. Sales Performance Management - To assist businesses in monitoring and managing the performance of their sales teams, KPMG offers sales performance management services. This can involve establishing sales goals, keeping track of development, and giving salespeople feedback.

With its extensive expertise in sales processes, market trends, and technology, KPMG can provide valuable insights and recommendations to businesses looking to optimize their sales performance. Outsourcing B2B sales to KPMG can be a wise choice for organizations looking to improve their sales performance and achieve their growth objectives.




Deloitte is a leading global professional services firm specializing in various services, including audit and assurance, consulting, financial advisory, risk management, tax, and legal services. Deloitte operates in over 150 countries and employs over 286,000 professionals.

The firm's broad range of expertise and extensive experience working with clients across multiple industries make it one of the world's largest and most well-respected professional services firms. Deloitte's services help organizations improve performance, mitigate risk, and achieve sales results. The company is committed to providing high-quality, customized solutions that assist its clients in meeting their specific needs and challenges.

Deloitte's vast worldwide network and expertise working with clients in various sectors may offer businesses insightful advice and best practices that help boost sales. The organization’s dedication to providing high-quality, personalized solutions may assist businesses in maximizing sales processes and achieving sales objectives.

Enterprises aiming to increase sales and accomplish their sales targets may find outsourcing B2B sales to Deloitte a worthwhile investment.

Outsourcing B2B Sales - FAQs

Outsourcing B2B Sales FAQ

What Are the Benefits of Outsourcing B2B Sales?

There are several benefits of outsourcing B2B sales, including access to a broader pool of talent, reduced costs, improved efficiency and productivity, and access to specialized expertise and technology.

What Are the Disadvantages of Outsourcing B2B Sales?

The main disadvantage of outsourcing B2B sales is a loss of control over the sales process and a potential loss of sensitive company information.

Additionally, there may be a need for cultural compatibility between the outsourcing company and the business being serviced.

What Is the Cost of Outsourcing B2B Sales?

The cost of outsourcing B2B sales varies depending on the company's size, the scope of the outsourced sales functions, and the enterprise providing the services. On average, outsourcing B2B sales can cost anywhere from $50,000 to $500,000 per year.

Can I Choose Which B2B Sales Functions to Outsource?

Yes, companies can outsource specific B2B sales functions such as lead generation, customer relationship management, or sales team management.

Can I Still Manage my Sales Team if I Outsource B2B Sales?

Yes, businesses can still manage their sales team even if they outsource B2B sales. However, the level of control and involvement may vary depending on the outsourcing arrangement.

How Do I Choose the Right B2B Sales Outsourcing Company?

When choosing a B2B sales outsourcing company, it is essential to consider factors such as the company's experience, reputation, and track record. It is also necessary to assess the organization’s cultural compatibility, communication and collaboration skills, and level of expertise in the specific B2B sales functions being outsourced.

Are There any Legal Considerations When Outsourcing B2B Sales?

There are several legal considerations when outsourcing B2B sales, including intellectual property protection, confidentiality agreements, and liability for potential breaches. It is essential to consult with a legal professional to ensure that all necessary protections are in place.

Outsourcing B2B Sales - Final Thoughts

Outsourcing B2B sales is a strategy that offers many benefits, including increased efficiency, cost savings, and access to specialized sales expertise. But as with any business decision, it's crucial to weigh up the pros and cons carefully to choose the right outsourcing partner who meets your needs.

If you're considering outsourcing your B2B sales, check out the many companies specializing in this area.

Take advantage of tools like Ringy, a robust CRM platform that can help you manage your sales pipeline and maximize returns. Whether you're just starting or looking to grow your business, outsourcing B2B sales and including a CRM platform in your organization can be a game-changer for its bottom line.

So why wait? Request a demo to begin exploring Ringy today!

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