How to Close Sales: Techniques, Tips, and Mistakes to Avoid

Table of Contents

Table of Contents

For any sales professional who grinds hard every day, this one's for you.

Being in the selling game, you definitely understand how vital it is to close more sales deals.

However, tailoring your strategy via customer relationship management is essential if you plan to learn how to close a deal in sales.

You need a few things to do this, including:

  1. Ask your prospects what they want to be answered
  2. Showcase how your solutions can help them
  3. Begin your conversation
  4. Highlight how your product can assist the buyer in achieving their objectives
  5. Create a sense of urgency so that they close the deal as soon as possible

In this article, we're exploring how to close a sales deal and disclose some tips on how to close deals effectively to help you hit the ground running.

So, if you've ever wondered how to close more deals, this blog post will be the catalyst for achieving your sales goals.

Steps for How to Close a Sale

Steps for How to Close a Sale

If you want to know how to close sales more efficiently, there are a few steps you should follow.

Remember, most sales journeys aren't linear, and there may be many hiccups along the way.

You can prepare and avoid those mistakes by paying close attention to the six steps outlined below.

Determine Your Customer’s Needs

Buyer's are the lifeblood of your business, so wouldn't you put their needs first?

In most cases, your prospects require extra assurance, and you're there to provide that to them. Typically, there are multiple stakeholders or decision-makers involved, so it's important that you give them time to come to their conclusion without applying too much pressure (but we'll get into that later.)

Research by HubSpot suggests that AI will play an integral role in reimagining customer relationship management. Artificial intelligence will not take over your job, don't worry, it'll help you deliver a highly relevant, personalized experience to each and every one of your customers.

Your primary focus will shift from sharing information to building long-lasting relationships and increasing customer lifetime value.

Find the Decision-Maker

The initial step to closing the deal requires you to make contact with the decision-maker. There's no use speaking to someone who won't purchase your product. So, make sure you locate the person with the authority and buying power, which will make the sales process much smoother.

Wasting precious time and resources on someone who won't buy from you won't help your sales team's morale or bottom line.

Try to use discovery and sales questions such as:

  • What their role is
  • Their responsibility in the organization
  • How do they evaluate and approve solutions

If you're speaking to an employee lower in the company ranks, you could always ask them for a referral, introductions, or permission to contact the big boss directly. Ultimately, you want the decision-maker to take the call as it'll avoid unnecessary delays.

Initiate a Conversation

Initiating a conversation is more than just making initial contact – it's about creating a meaningful dialogue that adds value to the customer.

Your goal here is to set up your first discovery call.

This helps you learn more about the:

  • Prospective customer
  • Their business
  • Current challenges or needs

However, be prepared to address any concerns or objections the customer may raise. Anticipate potential roadblocks and have well-researched responses that position your offering as the optimal solution.

Demonstrating a thorough understanding of the customer's situation and providing thoughtful responses will instill confidence and pave the way for a successful close.

Explain the Benefits of What You’re Trying to Sell

Okay, using a little storytelling is the best way to do this. You need to demonstrate the value and advantages of your product, not just its functionality and features.

Illustrating how your service/solution works utilizing demonstrations, case studies, or testimonials is an excellent way to get the results you're looking for.

During the sales call, ask questions to discover how the pain point affects the company, the urgency of the issue that needs to be rectified, and the ramifications if the problem is not resolved.

That'll help you to better align your product with their expectations, requirements, and overall company goals.

Create a Sense of Urgency

In sales, speed is of the essence. Understanding the psychology behind creating urgency is key to closing deals more timeously.

Whether through limited-time offers, exclusive deals, or highlighting the immediate benefits of your product or service, instilling a sense of urgency encourages customers to take action and accelerates the sales process.

Creating a sense of urgency offers your organization multiple advantages, including:

  1. Assisting prospects in making faster decisions
  2. Boosting your solution's perceived value
  3. Streamlining the purchasing process for your customers
  4. Amplifying your sales figures
  5. Intensifying the allure of your products
  6. Diminishing the likelihood of the prospect opting for alternative purchase decisions

When working on creating urgency, it's essential to eliminate all distractions during the call and be honest and transparent while engaging in conversation with the prospect. This is how to close sales more effectively and in record time!

Be Prepared to Face Objections

Don't let objections make you decide to shove the deal under the rug. Objections when learning how to close sales are an inevitable part of the process. It doesn't mean your prospects are no longer interested in your product or have rejected your offering.

Typically, the decision-makers require time to think about closing the deal. You want to hold their hand while using this moment to shed light on their concerns, educate them further on the solution, and reassure them that any worries, doubts, or barriers are easy to overcome.

Don't be afraid to ask questions to circumvent the prospect's reluctance to purchase. By discovering the problem's root cause, you test its validity and use various strategies to get past it, such as removing, resolving, and reframing their perspective of protestation.

How Close Deal Effectively: Sales Closing Techniques

How Close Deal Effectively: Sales Closing Techniques

Now that we've shown you six how to close sales steps, sharing a few closing techniques is only fitting. Mastering various sales closing techniques is essential for sales professionals to turn potential leads into satisfied customers.

Check out this table showcasing different sales closing techniques with short examples for each.

Closing Technique



Now or Never Close

Creates urgency for immediate purchase by offering a special benefit.

"This is the last unit available at this price. If you decide now, you'll secure this exclusive offer. Delaying might mean missing out on this incredible deal."

Summary Close

Recaps key discussion points, emphasizing value and benefits.

"To summarize, you're getting the premium Centrifab washing machine with a brushless motor, a 10-year comprehensive guarantee, and our free delivery and installation service. When would be the best time for us to deliver this to you?"

Sharp Angle Close

Involves a sudden shift or "sharp angle" to guide the prospect towards a decision.

"If we can address any concerns or questions you have right now, could we move forward with finalizing the details and completing the paperwork?"

Question Close

Uses strategic questions to guide prospects towards a positive decision.

"In your opinion, does what I am offering effectively solve the problem you're facing? If not, what specific concerns do you have that we can address?"

Assumptive Close

Assumes the prospect has already made the decision, using language that implies the deal is done.

"When would you prefer the product to be delivered? We want to ensure everything is arranged to your satisfaction."

Take-Away Close

Removes a feature or service to make the prospect reconsider and focus on the value.

"While we aim to fit your budget, we can only provide either feature 1 or service 1 at the initial price. Which option works best for you?"

Soft Close

A gentle approach suggesting the next steps rather than directly asking for the sale.

"Based on our discussion today, it seems like our product aligns well with your needs. What do you think would be the best next steps for us?"

Alternative Close

Offers the prospect a choice between two positive options, both leading to a successful close.

"Would you prefer to go with our standard package or take advantage of the premium features included in our deluxe package?"

Something for Nothing Close

Offers a gesture of goodwill to encourage prospects to sign the deal.

"If you decide to sign up today, we'll provide an extra year of warranty at no additional cost. Does that sound like a good deal for you?"

Unique Offer Close

Offers a special, exclusive deal to incentivize commitment, ideal for prospects with significant deal sizes.

"If you commit to this deal today, we can tailor our services to meet your unique requirements. Would you like to explore a personalized package?"

Opportunity Cost Close

Emphasizes potential losses without the solution, prompting prospects to reconsider delaying a deal.

"I wouldn't want you to deal with [negative outcome 1] and [negative outcome 2] because you lacked the right [category of your product]. Shall we take the next step to avoid such outcomes?"

Test Drive Close

Offers a trial or demonstration to allow the prospect to experience the product or service.

"How about we set up a trial period for you to use our software? You can explore its features and see how it directly benefits your operations."

Objection Close

Effective when the reason for a prospect's hesitation is unclear. Salespeople ask if there are any remaining objections, addressing them promptly.

"Sam, is there any specific reason holding you back from signing this deal today? I want to make sure all your concerns are addressed."

Video Close

Utilizes videos to build trust and address objections. Prospects watch videos addressing concerns or explaining features.

"I've prepared a short video that delves deeper into the benefits of our product. Once you've watched it, let's discuss any questions or concerns you may have."

Columbo Close

Derived from an American TV series, effective when prospects show disinterest. The salesperson uses the one-liner "Just one more thing..." to regain attention.

"Just one more thing before you make your decision. Have we covered all your concerns, or is there anything else you'd like to discuss before finalizing the deal?"

Ownership Close

Salespeople speak as if the prospect has already bought the product, making them imagine a positive future with the product.

"When you start using your [product], envision the efficiency it will bring to your daily tasks. How do you see yourself benefiting from our solution?"

Offering Competitor Close

Addresses potential concerns or comparisons with competitors by showcasing unique selling points.

"I understand you've been considering options from our competitors. Let me highlight why our product stands out in terms of durability, features, and customer satisfaction."

Learning various sales closing techniques allows professionals to adapt to different situations and increase their effectiveness in converting leads into paying clients. Each method serves a unique purpose, providing a valuable toolkit for overcoming objections and driving more sales.

Industry-Specific Tips for Closing Sales

Industry-Specific Tips for Closing Sales

Closing sales successfully often requires a nuanced approach, especially when dealing with different industries. One size does not fit all in this case.

Below, we'll explore industry-specific tips for closing deals effectively in various sectors.

How to Close Deals in Real Estate

If you need help figuring out how to close sales deals in real estate, listen up. We know you understand that closing business deals in real estate involves navigating complex transactions while understanding the unique requirements of both sellers and buyers.

Take the time to understand the client's:

  • Preferences
  • Budget
  • Long term goals

This helps you better understand your client so that a house that matches their criteria can be located. After you gather this cognizance, it's time to personalize your pitch to focus on what's important to the prospect.

For example, you could use the following pitch: "I noticed you prefer properties with large outdoor spaces. Let's concentrate on listings that align with your love for outdoor activities and gardening."

Once the prospect is hooked, leverage high-quality photos, three virtual tours, and video walkthroughs to showcase properties to drive them further through the sales pipeline.

Sales Closing Tips for Small Business Owners

As a small business proprietor, you know the unique challenges when you or your sales team learn how to close sales. Small companies thrive on personal connections, so you must concentrate on building relationships with customers to understand their needs fully.

Closing deals effectively also involves grasping each stage of the sales cycle to assist in adeptly communicating with prospects while employing proven techniques to seal the deal.

Here's a table highlighting the key strategies for effective small business deal closures.



Establish Qualified Leads

Determine the quality of leads by scoring them as warm (close to a sale) or cold (not interested) to streamline the sales process efficiently.

Know the 7 Stages of the Sales Cycle

Understand the prospect's position in the sales journey by recognizing the seven stages: Prospecting, Establish Contact, Qualify the Lead, Nurture the Lead, Make Your Offer, Overcome Objections, and Close the Deal.

Listen and Ask Questions

Gain insight into the prospect's needs by actively listening, understanding their challenges, and connecting your brand's benefits to their requirements.

Prioritize Sales Efforts When a Prospect Wants to Buy

Focus on closing the deal when a prospect is ready by emphasizing benefits, comparing with competitors, and employing effective closing methods such as Urgency, Summary, Sharp Angle, and more.

Aim to Know Decision Makers

Build relationships with decision-makers in B2B sales to facilitate smoother transactions and align your offerings with the needs of the business.

Avoid Hype and Pressure

In the digital age, prioritize honesty and reputation over aggressive persuasion, steering away from marketing hype and sales pressure.

Win the Customer's Trust By Offering Something Free

Build trust by offering free trials or samples, allowing prospects to experience your product or service firsthand.

Create a Rebuttal for Each Pain Point

Overcome objections through effective negotiation by addressing various pain points with truthful and tailored rebuttals.

Refine Your Sales Pitch

Tailor your sales pitch to align with your target market, creating a concise summary and unique selling proposition that highlights the distinct benefits of your offering.

Wrap Up the Deal on a Positive Note

Reassure prospects of the reliability of your solution, emphasize the positive impact on their life, and confidently guide them toward making the right decision.

Closing deals is an art that involves a strategic blend of understanding, communication, and effective techniques. By integrating these strategies into your sales approach, you can get more deal closures, build lasting relationships, and boost customer lifetime value.

How to Close Sales in the Retail Sector

Closing a deal requires a multifaceted approach in the dynamic retail sales vertical. From creating an inviting ambiance to employing strategic engagement techniques, each step contributes to a seamless shopping experience.

Here's a concise look at maximizing retail sales, covering essential strategies that can significantly impact your success.

  1. Welcoming Environment: Craft an appealing store atmosphere through thoughtful color schemes, music choices, and pleasant scents. These elements contribute to a positive emotional response, making customers feel at home and more inclined to purchase.
  2. Engagement: Actively engage shoppers from the moment they step into your store. Timeously initiating a conversation demonstrates a genuine interest in addressing their needs, ultimately expediting the sales process.
  3. Address Concerns: Prioritize a customer-centric approach by solving shopper needs rather than solely concentrating on price points. By showing empathy and attentiveness, you establish trust and enhance the overall shopping experience.
  4. Demonstrate Value: Connect with customers on an emotional level by emphasizing the value of your products before delving into price discussions. Creating this emotional connection increases the likelihood of customers understanding and accepting the cost associated with the perceived value.
  5. Competition Approach: Instead of criticizing competitors, concentrate on promoting the unique strengths and qualities of your store or products. Highlighting your value proposition can differentiate your brand and attract discerning customers.
  6. Hire Right: Your store's success heavily relies on your staff's competence. Invest in hiring and training individuals who align with your brand's vision. Well-trained employees contribute significantly to a positive shopping experience.
  7. Suggest Complements: Extend the sales conversation beyond the initial purchase by suggesting complementary products. This strategy, known as suggestive selling, not only boosts sales but also enhances the overall value customers derive from their shopping experience.
  8. Last Resort Strategies: In certain situations, resort to strategic approaches like creating a sense of urgency, offering freebies, or using assumptive closes. While these tactics should be used sparingly, they can effectively salvage potential lost sales.

Implementing these strategies fosters an environment where customers feel valued, paving the way for increased retention and loyalty. Seamlessly integrating these techniques into your retail practice can elevate the overall shopping experience and, in turn, enhance your sales outcomes.

Sales Closing Mistakes to Avoid

Sales Closing Mistakes to Avoid

Blunders and mishaps occur, it's part of the game. Where every interaction presents an opportunity to close a deal, mastering the art of the final pitch is essential. Sales professionals operate on the frontline, armed with persuasion and negotiation skills to turn potential leads into satisfied customers.

However, even the most seasoned salespeople may face hurdles during the crucial closing phase.

To learn how to close sales correctly, avoid these common mistakes.

Using Pressure to Sell

Gone are the days of pressuring potential clients into a sale; the time of empathy-driven selling has arrived. Initiating the sales process with a premature request for a commitment and persistently pushing without adequately showcasing your product's value demonstrates a lack of regard for the buyer's needs.

This course of action gives the impression that your primary goal is meeting a sales quota rather than thoughtfully addressing the customer's requirements. It's crucial to remember that successful selling revolves around the client, not the seller.

Not Asking for the Sale

During the closing phase, a crucial aspect to remember is to actively ask for sales. Overcoming inertia becomes challenging when dealing with potential clients who hesitate in the face of various vendor options, delaying their final purchasing decision. Advising them to "take time to ponder and revisit" might result in losing contact with them altogether.

Once you've successfully conveyed the suitability of your product and garnered their interest, there's power in straightforwardly asking if they are prepared to make a purchase. Any reluctance on their part serves as an opportunity to delve deeper into comprehending their specific needs through additional inquiries.

Only Closing at the End

Determining the opportune moment to initiate the closing process can be challenging. Avoiding premature or delayed closings requires a nuanced understanding. The timing of a close isn't confined to a single definitive moment; instead, strategic sales closure should seamlessly integrate throughout the entire sales journey.

The customer committing by signing on the dotted line isn't an isolated event, but rather, a natural culmination.

In an effective sales environment, closure is an ongoing process, happening at every stage of the sales journey. Whether securing commitment for future steps or booking meetings, the art of sales closure unfolds continuously, woven into the fabric of the entire sales experience.

Final Thoughts - How to Close Sales

Now that we've learned how to close sales, it's time to introduce a tool to boost your sales and grow your business.

Ringy, our CRM, is built to handle all customer relationships in an intuitive and user-friendly manner.

We pride ourselves on delivering that not only helps record, track, and monitor sales through the pipeline but also makes calls, sends SMSs, and arranges DRIP campaigns through a single dashboard. You can even use our VoIP calling service to make crystal-clear calls while utilizing local ID to boost pick-up rates.

With Ringy, you really get an all-in-one sales software for managing everything customer-related.

Request a demo today and find out how we are changing the art of selling.

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Skyrocket your sales with the CRM that does it all.

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