Boost Revenue With These Sales Promotion Examples

Table of Contents

Table of Contents

We all want more sales, right?

Even in top-performing months, it is interesting to see if we can push the boundaries to hit targets and hopefully exceed them. That's normally when a sales team comes together to discuss sales promotion ideas.

In a nutshell, marketers aim to stimulate demand and boost sales while remaining profitable.

There's one question you should ask yourself, do you want to boost brand awareness, customer satisfaction, and revenue?

If you're a marketer, sales employee, or CEO, this article is for you. It explains the importance of sales promotion activities, explores the various types of sales promotions, and shares examples of sales promotions and tips on creating the best campaign possible.

The Importance of Sales Promotions

The Importance of Sales Promotions

A successful marketing strategy should include sales promotions in the arsenal of tools to drive customer engagement, boost sales, and ultimately increase your bottom line. You already know how fierce the competition is, and that's why leveraging the power of well-crafted sales promotions can be the difference between stagnation and exponential growth.

There are a few key reasons why sales promotions are important to us, the include but are not limited to:

  1. Creating new leads
  2. Boosting customer acquisition
  3. Instigating new product development
  4. Rewarding current customers
  5. Increasing brand awareness
  6. Generating more sales
  7. Selling out overstocked items

When executed thoughtfully (And with the help of a CRM) sales promotions can yield a plethora of benefits that extend far beyond immediate sales spikes. By offering something uniquely appealing, you can effectively cut through the noise and establish a direct connection with your target audience.

Later, we'll share some consumer sales promotion examples to help you start the journey to sales success. But first, let's look at the various sales promotion techniques marketers use to drive top-notch results.

Types of Sales Promotions

Types of Sales Promotions

As with any marketing strategy, incorporating various tactics into your plan doesn't only drive almost immediate results, but it also cultivates lasting customer relationships, enhances brand loyalty, and positions your organization for long-term profitability.

Here are seven sales promotion ideas and examples to include in your sales plan:

Discounts and Coupons

Everybody likes a little discount. That's why around 93% of shoppers use discounts or coupons throughout the year. This is a clever example of sales promotion that appeals to consumers seeking cost-saving and value.

There are various ways you can do this, including but not limited to:

  1. Percentage-based discounts
  2. Fixed value coupons
  3. Bundled discounts (e.g., buy two, get 20% off)
  4. Loyalty-based discounts for repeat customers
  5. Seasonal discounts
  6. Referrals discounts
  7. Location-based offers

An excellent way to introduce a coupon or discount to new customers is through a new sign-up promotion. For example, if a lead signs up to your mailing list, you could entice them into buying by creating a DRIP campaign that sends them various discount offers over time until they purchase your product or service.

Limited-Time Offers

Injecting a sense of urgency into the promotional mix, limited-time offers tap into the powerful psychological principle of scarcity. By presenting a finite window of opportunity, you drive consumers to act swiftly.

Limited-time offers can take various forms, such as:

  • Flash sales with crazy low prices
  • Exclusive pre-order or early bird offers
  • Limited-time access to new product lines or services

Using the power of the Fear of Missing Out, you can propel consumers to take action. If crafted meticulously, these time-sensitive deals can generate buzz and drive traffic to your business.

Buy One, Get One (BOGO) Deals

BOGO, or "Buy One, Get One," is an effective way to get rid of old stock or sell two services at the same time. It allows customers to purchase a single product and get another one at a reduced price or for free.

This strategy can be utilized when seeking to liquidate inventory. For instance, if you own a toy shop and have old action figures obtained a while ago, you could advertise they are selling at a "Two for the Price of One" deal for the next week only.

You'll be surprised how quickly you clear out your old stock. It also gives you a financial boost to help you prepare to purchase more merchandise.

Contests and Giveaways

Brand awareness is a big priority for organizations in today's competitive markets. A glorious way to increase brand awareness is through social media. These platforms make it easy to run campaigns where people can enter, and they can win:

  • Access to your software for a limited period
  • Huge discounts on your online store
  • Free merchandise from your brand

When setting up a contest or giveaway, it's important to have rules in place so that everything is fair for all entrants. For example, applicants must follow your account, #[competition name,] and tag three friends.

Not only does this assist in increasing social presence, but it may show your business to new customers who haven't heard of your organization before.

Loyalty Programs

Customer retention and loyalty programs are like two peas in a pod. The combination of these aspects can contribute heavily to your company's success.

Loyalty program cards have increased in popularity over the years, and rightfully so. Today, most loyalty programs are connected with a mobile app. Consumers enjoy the concept as they get rewarded with points they can use on their next purchase or save up to get something for free.

Incentivizing the accumulation of loyalty points over time can keep the customer returning to purchase from your business.

Bundling and Package Deals

Getting a bunch of things for a discount price is always fun. This sales promotion example can encourage customers to try more of your organization's solutions at a reduced price. For example, if you're a SaaS company selling a multi-tiered product, you could prompt customers to try different add-ons to see what works for them before upgrading to a higher tier.

This is a win-win situation for both you and your client, as it draws in more revenue and allows the customer to test out different features of your product. If they enjoy the add-on, consumers may be interested in seeing what else you have to offer (e.g., Upgrading to a higher tier or adding more functionality to the solution).

Free Samples and Trials

Allowing clients to use your solution first is a great way to get them into the sales pipeline. It assists in the decision-making process and lets them "Try before you buy. This works well with SaaS products as, generally, there are multiple decision-makers involved, especially if it's a substantial amount that must be invested.

Giving people the chance to try your product does three things:

  1. Allows them to decide if the solution is for them
  2. Makes them more likely to come back to your company
  3. Raises the chances of them purchasing the full version

Fun fact, the average opt-out rate for free trials is roughly 48%, while the opt-in rate is around 18%. While the SaaS average free trial conversion rate for B2B is lower than that for B2C, free samples or trials are still great sales promotion examples that help close more deals.

Sales Promotion Examples

Sales Promotion Examples

In the ever-competitive business world, putting your product in front of the eyes of the target audience and capturing their attention is arduous. The implementation of sales promotions has proven its mettle time and again as a potent solution to harbor consumers' attention and drive sales.

Truly harnessing the potential of your promotional tactic requires you to understand the diverse array of sales promotion examples available to you. Each assists in achieving specific goals and reaching segmented target audiences.

Discount Examples

Few sales promotion examples hold more universal appeal than discounts. When it comes to enticing consumers, these value-driven offers each have their own unique strengths and applications.

Here are three sales promotion examples of discounts.

Sales Promotion Technique



Suitable for

Percentage Discounts (e.g., 20% off)

These discounts reduce the price by a percentage, providing clear consumer savings. Effective for selling higher-priced items or clearing excess inventory.

It is highly effective in driving immediate sales and reducing excess inventory. Creates urgency and value perception for consumers.

Higher-priced items or products with excess inventory.

Dollar Amount Discounts (e.g., $10 off)

Offering a fixed dollar discount motivates purchases while allowing businesses to maintain profit margins. Useful for lower-priced items or encouraging additional sales.

Provides a tangible monetary incentive for purchases. Allows businesses to control profits while offering appealing discounts.

Lower-priced items or to encourage additional sales.

Seasonal Sales (e.g., Black Friday, Cyber Monday)

Capitalizing on cultural and consumer trends, these sales generate excitement and anticipation. By offering significant discounts during peak shopping periods, businesses attract attention, drive foot traffic, and create urgency for consumers.

Highly effective in creating buzz and attracting foot traffic during peak shopping seasons. Builds anticipation and urgency among consumers.

All product types, especially those associated with major shopping events like Black Friday or Cyber Monday.

When one of these strategies is executed appropriately, it generates sales and develops customer loyalty while positioning your brand as a provider of exceptional value. However, finding the equilibrium between discounting and overreliance thereof is essential to keep profits high.

Limited-Time Offer Examples

FOMO, what an awesome tactic for driving more sales. With limited-time offers, you can drive scarcity through the roof. Creating a sense of urgency helps nudge the consumer to make their purchasing decision.

Let's look at three ways this sales promotion example can increase your sales:

  1. Flash Sales: Deeply discounted prices for a fleeting period are utilized to create a heightened demand and sense of exclusivity. Flash sales often only run for a few hours to a few days, but this doesn't mean they're ineffective. They work particularly well if you are overstocked on a specific item, want to create attention around your brand, or drive more users to your site.
  2. 24-Hour Deals: With only a 24-hour window to grab the best deal of the year, consumers must act promptly or risk missing out on the offer. This strategy is often employed to generate a surge in sales or celebrate special occasions, such as Christmas, Halloween, New Year's, Easter, or other holiday festivities.
  3. Weekend Specials: Offering promotions that are only valid during the weekend allows you to capitalize on consumer availability and increased leisure time. It can help build customer anticipation and excitement, as they won't be able to wait until the weekend when one of your products goes on sale.

As with any time-sensitive inside vs. outside sales marketing strategy, it's important not to overuse the limited-time tactic, as it can potentially cause brand devaluation or train customers to wait for the next limited-time offer to purchase again (which would be pretty annoying.)

BOGO Deal Examples

BOGO Deal Examples

Rooted in the perceived value of products, "Buy One, Get One" deals have become potent sales promotion tools that drive results. The incentivization of larger purchases while introducing new products to a deal helps eliminate certain inventory items and makes consumers feel more valued and appreciated.

Here are two sales promotion examples of BOGO deals:

  1. Buy One, Get One Free: Consumers always appreciate complimentary items. Promising a double-value deal can entice customers to make a purchase. Often, this tactic leads to increased basket sizes and higher overall sales.
  2. Buy One, Get One 50% Off: By changing up the classic BOGO deal, you can offer a discounted second item while balancing perceived value and profit margins for your organization.

Long-term brand affinity and repeat business are side effects of using BOGO deals to boost sales volume. When employing this sales promotion strategy, consider carefully selecting the items you want to include in the deal and ensuring their value resonates with the target audience.

Contest and Giveaway Examples

These sales promotion examples come in all shapes and sizes. However, this particular example is more about driving engagement than making sales (but it could help lead to more closed deals.)

It's a uniquely fun way to create a buzz around your company and reward customers for being brand ambassadors. Tapping into the innate human desire for excitement and the thrill of potential rewards, you can drive brand awareness, collect customer insights, and grow your following.

Some ways to achieve this are through:

  1. Social Media Contests: Platforms like LinkedIn or Facebook are fantastic places to locate new customers. Businesses that aren't leveraging social media are definitely missing out on some growth potential. You can create engaging contests encouraging user-generated content, social sharing, and community building. From photo contests to caption challenges, use your creativity to create a sense of togetherness and boost your online presence.
  2. Sweepstakes: Winning prizes is always a hit among consumers. Sweepstakes sales promotions are an age-old tradition that can drive customer acquisition while building hype around your brand. They're also great for gathering valuable customer data for future marketing endeavors.
  3. Referral Programs: If you have existing customers, why not get them to refer your product to their friends? Around 55% of customers hear about a new product or service through word-of-mouth marketing. Fostering advocacy and loyalty among your existing customer base drives customer acquisition while strengthening brand value.

Remember to ensure your contest's mechanic aligns with local regulations (GDPR or other) and augments your brand's principles while providing a positive experience for participants, whether they win or not.

Loyalty Program Examples

Ah, there is nothing better than feeling exclusive. That's why loyalty programs are such a hit. It allows you to fortify your bond with customers through personalized incentives and rewards. Characterized by rewarding repeat patronage with point-based incentives, discounts, and exclusive perks, these programs significantly boost sales.

Sales promotion examples like this typically succeed with a points-based framework, enabling consumers to accumulate rewards with each transaction. Augmenting this, tiered rewards provide an extra layer of sales motivation, upgrading perks or privileges as consumers move through the various membership tiers.

Another tactic to use in your loyal program is offering exclusive deals only to members. This inspires clients to strive for a higher status within the program while driving a sense of appreciation and belonging to your brand.

Bundling and Package Deal Examples

Offering consumers the chance to purchase multiple products or services at a discounted price is a great way to streamline the buying process, boost average sale value, and showcase your other offerings to customers. However, ensuring service tiers or bundle items genuinely deliver value is imperative.

Whether through solution bundles like starter kits or service packages with basic, pro, and premium options, you can capitalize on consumer preferences and perceived value.

Free Sample and Trial Examples

If you're aiming to launch new services or products, trials and free samples can help you get the word out. These sales promotion examples offer invaluable chances for consumers to engage with your offerings firsthand by receiving free samples or accessing free trials of software or services.

Trials or samples provide the user with a risk-free experience, effectively lowering the barrier of entry to your product. Ensuring the entire product or offering is accurately reflected is paramount, as a negative experience during this period could potentially discourage future purchases.

Tips for Effective Sales Promotions

Tips for Effective Sales Promotions

Now that we've shown you the best sales promotion examples online, it's time for a few tips to help them run efficiently.

Follow these proven tips to get the most out of your sales promotion campaigns:

Setting Clear Objectives and Goals

Whatever your objective, it's vital to set SMART goals before launching a promotion. Decide what you want to achieve and specifically define the steps to get there so that you have a roadmap to success before starting.

Understanding Target Audience and Preferences

To resonate with consumers, your promotion must align with what they seek. You can use analytic tools to extradite customer insights and leverage that data to create a marketing campaign based on the audience's wants and desires. Personalization is key to effective marketing and consumer sales promotion activities.

Choosing the Right Promotion Type and Timing

Sales promotions are as bespoke as your business, so selecting the appropriate type and timing is essential for success. Whether it's limited-time deals, BOGO offers, or discounts, consider factors such as seasonality, market conditions, and consumer buying patterns when developing your sales pitch or outreach plan.

Creating Compelling and Engaging Promotional Materials

The success of a sales promotion often depends on the quality of your marketing material. From infographics, phone sales techniques, and persuasive copywriting, organizations need compelling content that draws attention, communicates values, and prompts action.

Tracking and Measuring Results for Optimization

Our sales software, Ringy, is perfect for this. With insight and reporting tools, you can gauge the effectiveness of sales promotions and utilize that data to iterate future strategies. Tracking and measuring key performance indicators (KPIs) can help you establish what works and does not. Some important KPIs to look for include customer engagement, website traffic, and sales metrics.

Common Mistakes to Avoid with Sales Promotions

Steering clear of pitfalls can help you maximize the impact of your sales promotions while avoiding costly mistakes. That's why we compiled this simple list of common mistakes to avoid when executing one of our sales promotion examples.

Offering Promotions too Frequently

Regularly running sales promotions can harm your bottom line while eroding brand value. Don't let the short-term sales spikes lead to thinking that frequent promotions are the key to success. Focus on balancing perceived value with incentivizing purchases for a more stable campaign that drives long-term profitability.

Lack of Clarity in Promotion Terms and Conditions

Ambiguity in promotion terms and conditions may lead to confusion, frustration, and even legal issues.

Here are three aspects you should consider.

Promotion Details


Eligibility Criteria

Clearly define who can participate

Redemption Processes

Outline steps for claiming offers

Expiration Dates

Specify the validity period of offers

Ensuring clarity about these nuances assists in building trust with consumers and mitigating potential disputes or misunderstandings.

Failing to Promote the Promotion Effectively

Even the most compelling promotion will fall flat if consumers are unaware of its existence. Take your time to develop a robust sales promotion plan that leverages multiple channels, including

  • Social media
  • Email marketing
  • In-store signage (if you're in the retail sector)

Not only will this help you reach the target audience more effectively, but it will also build awareness around your brand.

Ignoring Feedback and Not Adapting Based on Results

Customers are the heart of your organization, and not listening to their feedback can negatively impact your company. Each comment or review indicates what you are doing right or what you are doing incorrectly.

Using this criticism to develop your product further is an excellent way to stay ahead of the competition while keeping customers happy.

Sales Promotion Examples - Final Thoughts

Sales Promotion Examples - Final Thoughts

Effective sales promotions require a thoughtful approach, meticulous planning, and an iterative cyclic process to refine them for executive-level results.

And what better way to do this than with our CRM, Ringy?

With loads of features supporting both inbound and outbound sales teams, our software is designed to make the life of a salesperson that much easier.

Some features include:

  • VoIP calling
  • Pipeline management
  • SMS and email drip campaigns
  • Local caller ID
  • Communication tracking
  • Mundane task automation and streamlining

Allow Ringy to be your all-in-one solution to drive the sales results you want!

Let's face it: As salespeople, reaching our targets is our main goal at the end of the day.

Request a demo to find out more.

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