Struggling with cold calling?
Been there, done that.
It's one of the most demanding parts of our jobs as salespeople.
And rightfully so, as it takes an average of 8 cold call attempts to even get a prospect to pick up the phone, let alone talk to us.
And we shouldn't even mention the countless voice messages that make you go:
It's stuff you end up having nightmares about.
But don't give up just yet; it isn't all doom and gloom.
Nearly 70% of buyers still welcomed cold calls over the last year, and 27% of sellers confirmed it's a highly effective way to reach new prospects.
You need to keep persevering, you need to work on your cold calling techniques…
And you need to put your trust in high-quality cold calling software that enables you to operate smarter and faster.
Which one, you say?
Stick with us, and you'll find out. It's a promise.
But first, let's cover a bit of 101 (which you can skip by clicking here if you're impatient to get straight to the solutions). What is Cold Calling Software?
Cold calling software is a digital sales productivity solution that enables your sales team to scale their cold calling process and make calls way more efficiently.
Or in other words, we can say it's software designed to make life far easier for people engaging in the tough task of cold calling potential leads.
Some of its key features include:
Pretty useful stuff, right?
And straightforward, too.
But here's where things can get a little confusing.
There are various types of cold calling software, and you might get thrown by all the different tools you find as you research the market.
Cold calling software can fall under the following categories:
Each solution has its own benefits, but in this article, we'll focus on CRMs with cold calling software built-in.
Why?
It simply makes sense to invest in a CRM that takes care of your cold calling needs without having to reach out to third-party solutions or expensive developers.
Sound like a plan?
Yes — let's keep going and quickly cover the three types of cold calling CRMs in the next section.
No — we're sorry to hear that, but we can't force you down the cold calling CRM path if that isn't your thing. But we can still be helpful (because that's kind of our thing) and recommend you check out this article on standalone solutions. Good luck!
A collaborative CRM solution is all about communicating internally among your different teams and departments and externally with your clients and leads.
Its primary focus is to streamline comms-related workflows and processes, allowing you to offer a superior experience to whoever gets in touch.
A good cold-calling CRM will be, first and foremost, a collaborative CRM; however, if it's truly world-class, it'll also throw in a few elements of the other two types of CRMs, analytical and operational.
An analytical CRM is mainly interested in numbers and figures.
It collects, organizes, and analyzes all the customer data it can find.
And it equips you with powerful insights — usually in the form of dashboards and easy-to-digest charts and graphs — that take the pressure of strategic decision-making off your gut.
Plus, an analytical CRM makes it a lot easier to track employee performance and spot top performers.
Guess what? Like any good operations manager, an operational CRM is concerned with efficiency and productivity.
Which, in the CRM world, means automation.
Marketing automation. Sales automation. Service automation. Automation automation.
Things like autoresponder emails, SMS drip campaigns, chatbots, and lead scoring can transform the way you do business and take an incredible amount of soul-destroying tasks off your plate.
We've already mentioned one of the major benefits of cold calling CRMs in the previous section — they're all-in-one tools that simplify your tech stack.
But the benefits of a cold calling system don't stop there.
In fact, there are so many, we've had to make a table.
Benefit |
Why it matters |
No data left behind |
|
Faster dialing |
|
Pre-recorded voicemail messages |
|
A single version of the truth |
|
More effective coaching |
|
Automation |
|
And we could keep going on and on, but we ain't got all day, so let's cut this benefit section short and move on to the best cold calling software on the market.
We've shortlisted five cold calling CRMs that stand head and shoulders above the rest.
Curious?
Of course, you are, so why keep you waiting?
This isn't a game show, and we're not about to force you to sit through 60 seconds of suspenseful music before revealing our picks.
So here's a super-quick comparison snapshot in case you want to dine and dash:
Best CRM for cold calling |
Top features |
Monthly pricing (as of Mar 2022) |
|
$109 a month for unlimited users |
|
|
$29 to $149 a month per user |
|
|
$0 to $199 a month for unlimited users |
|
|
$0 to $83 a month per user |
|
|
$0 to $1,200 a month |
You might have asked yourself why we ranked these platforms in this order as you read through our top five picks.
It's only natural.
And that's why we've decided to include a third (and final, we promise) table explaining what we looked for as we made this ranking.
Read it or skip it; it's up to you.
Criteria |
Why it's important |
Price |
|
User-friendliness |
|
Communication features |
|
Other features |
|
Customer support |
|
Now on to the detailed reviews:
Ringy is the one.
That is if you're looking for the perfect synergy between cold calling software and an all-in-one sales CRM.
We've built it to allow you, the salesperson, to focus exclusively on selling.
Our platform will take care of everything else — from automatic call recording to power dialing to easy coaching, it's all within a click's reach.
Or a tap's reach if you decide to use our mobile application and hit up a couple of leads on the train ride home.
And the best thing is that it won't cost you an arm and a leg.
You'll get everything for just $109 a month regardless of how many people are on your team.
Top cold calling features:
Monthly price: $109 a month for unlimited users (as of November 2023)
Close CRM is a close second. Pardon the pun.
But we couldn't help ourselves as we're talking about a fantastic all-in-one sales CRM that really deserves the silver medal.
It literally has all the features a salesperson could ever want.
Cold calling software ✅
SMS and email management ✅
Automation ✅
Advanced reporting ✅
Custom fields and activities ✅
Call coaching ✅
A native Zoom CRM integration ✅
However, there's one drawback:
Close CRM is pricey.
If you want all the cold calling bells and whistles, you'll need to go for the top-of-the-line business package at $149 per month/user (which really adds up if you have a large, or even large-ish, team).
Top cold calling features:
Monthly price: from $29 to $149 a month per user (as of Mar 2022)
Bitrix24 brands itself as “your ultimate workspace.”
And they're not lying — Bitrix24 is one of the most complete (and affordable) platforms out there.
It has modules for collaboration, traditional CRM tasks, project management, website and webshop-building, and HR tasks.
No wonder over 10 million organizations have chosen this solution.
Its built-in cold calling software is impressive because the call center module is fully integrated with the Bitrix24 CRM and the voice-based marketing automation processes.
No need to install anything else — just plug a headset into your computer, purchase as many local numbers as you need, and start auto-dialing!
Top cold calling features:
Monthly price: from $0 to $199 a month for unlimited users (as of Mar 2022)
If you're looking for a CRM with built-in cloud telephony, you shouldn't overlook Freshsales (formerly known as Freshworks CRM).
It's a solid alternative for SMEs looking for simple, user-friendly, and accessibly priced cold calling software.
Freshsales combines an all-in-one sales CRM (think automation, contact management, artificial intelligence, and inventory management) with powerful communication features.
If you opt for Freshsales, you can look forward to:
Just note that Freshsales also uses a per-user pricing model, so costs can easily get out of control if your sales and marketing teams grow too large.
Top cold calling features:
Monthly price: from $0 to $83 a month per user (as of Mar 2022)
Hubspot CRM breaks into this list of the top five best CRM for cold calling for one significant reason:
It has a free version that's actually worth using if you're strapped for cash.
You can get your hands on a bucket load of nifty features (from VoIP calling with recording and logging to email marketing to live chat) for literally no money.
Then why isn't it everyone's favorite CRM? And why are some schmucks still paying for CRMs?
Well, because the free version of Hubspot is limited:
And if you want to upgrade, things get expensive quickly…
The starter package is $50/month for two users (with a $23/month surcharge per additional user), and the premium enterprise package is a whopping $1200/month for 10 users (with a $120/month surcharge per additional user).
Yikes.
And this lack of scalability is the main reason why we only recommend Hubspot as an entry-level CRM — after you take flight, you're far better off switching to Ringy or Close.
Top cold calling features:
Monthly price: from $0 to $1,200 a month (as of Mar 2022)
Good question.
Hubspot isn't the only place you can go if you want to try out free cold calling software.
You also have other options like:
But you have to be aware that there's no such thing as a free lunch in the world of cold calling software.
Sooner or later, you're going to have to either:
And trust us, no sane salesperson can accept poor performance, and workarounds (no matter how clever) are going to cost you a heck of a lot more than picking an affordably priced platform without per-user pricing like Ringy or Bitrix24.
However, they might be cheaper than Hubspot's enterprise package!
So the lesson is “think long-term and don't waste time and energy on solutions that'll end up costing you mucho bucks when your company takes off.”
A cold calling system is a commonly used synonym for cold calling software.
It refers to a digital solution that empowers your sales agents with a host of productivity-improving tools that increase the number of calls (and hence positive outcomes and ultimately sales) they make.
Cold calling systems are usually sold as part of a larger software package (like a CRM or a sales enablement platform), but they also exist as standalone integrations.
Yes, absolutely yes!
Cold calling is still very much alive and beating.
Don't believe the naysayers. They're only trying to stop you from cold calling prospects, so they can get their foot in the door first.
Research shows that:
All you need to succeed are:
Between 2 and 3 percent of cold calls lead to a follow-up meeting or a demo, and roughly 20% of qualified leads end up purchasing.
These aren't incredible numbers, but they prove cold calling works at least as well as email marketing.
And these are only averages. They include companies and salespeople that approach cold calling completely blind. Not a good idea, btw.
If you're smart and you arm yourself with plenty of background research, a good CRM, and cold calling software that makes dialing a cinch, you should be looking at much higher figures.
There is no definitive answer to this debate, as it all boils down to who you're calling.
However, in-depth research of over 11 million sales calls uncovered the following:
We suggest you start dialing with this information in your back pocket.
But then, as you start making a significant number of calls, remember to carefully track your own success rate in your cold calling software's analytics tab. It could be that your customers respond better at a different time or on a specific day of the week.
It's time to stop struggling with cold calling.
You know what you need to do to transform your least favorite activity into a revenue-generating process that propels your career to new levels.
You need to:
while you're working on your cold calling game, you should also:
Sound like a plan?
Then kickstart it today with a demo of Ringy and a free trial!