Trying to break into a sales career can feel like a classic Catch-22: you need sales experience to get a sales job, but you can't get a sales job without experience.
This hurdle stops many talented people before they even start. The truth is, while direct, business-to-business (B2B) or Software as a Service (SaaS) experience is valuable, the core skills that make a great salesperson, including communication, negotiation, resilience, and problem-solving, are developed in almost every customer-facing role.
If your background is in retail, fast food, hospitality, or even volunteer work, you have likely used persuasive techniques to influence a decision, resolve a conflict, or meet a goal. That is the foundational experience hiring managers are looking for. You just need to know how to translate it.
Ready to turn that "no experience" narrative into a story of untapped sales potential? Let's break down what counts, what doesn't, and how to turn almost any role into a stepping stone for your sales career.
Sales experience refers to the skills, knowledge, and practical exposure gained through activities that involve promoting, presenting, and closing a sale—whether that's a product, service, or idea.
This can come from traditional roles, such as B2B sales experience or inside sales experience, but it also appears in places most people overlook.
Part-time jobs, full-time positions, and even volunteer work can all count as sales experience if you've influenced a purchase, solved customer problems, or guided someone toward a decision.
Examples of roles that count as sales experience:
Soft skills are a significant part of what employers consider when evaluating sales experience. Here's how:
These skills translate seamlessly into B2B, SaaS sales experience, outside sales roles, and even specialist paths like medical or tech sales.
In short, if you've convinced, guided, recommended, or served in a way that impacted a purchase, it counts. Use it confidently.
Below is a clear breakdown of the main types of sales experience and what each involves.
|
Type of Sales Experience |
Definition / Meaning |
Core Responsibilities |
Common Industries |
Example Roles |
Key Skills Gained |
|
Inside Sales Experience |
Selling remotely via phone, email, CRM, or video calls instead of face-to-face meetings. |
Lead qualification, demos, virtual presentations, follow-ups. |
SaaS, tech, B2B, insurance, marketing services. |
Sales Development Rep (SDR), Account Executive (AE). |
CRM use, cold calling, pipeline management, digital communication. |
|
Outside Sales Experience |
Selling directly to customers or businesses through in-person meetings. |
Prospecting, client visits, field demos, relationship building. |
Pharma, medical devices, manufacturing, logistics, real estate. |
Field Sales Rep, Territory Manager. |
Negotiation, presentation, time management, travel efficiency. |
|
Direct Sales Experience |
Selling products/services directly to consumers without intermediaries. |
Demonstrations, networking, product education, closing. |
Consumer goods, MLM, door-to-door, retail, event marketing. |
Direct Sales Rep, Brand Ambassador. |
Persuasion, resilience, rapport building, personal branding. |
|
Full-Cycle Sales Experience |
Managing every stage of the sales process—from prospecting to post-sale follow-up. |
Prospecting, pitching, closing, onboarding, renewals. |
B2B services, SaaS, agencies, consulting. |
Account Executive, Business Development Manager. |
Process ownership, multitasking, pipeline optimization. |
|
Enterprise Sales Experience |
Handling complex, high-value deals involving multiple stakeholders. |
Solution selling, proposal writing, and contract negotiation. |
SaaS, IT, cloud computing, telecom, finance. |
Enterprise Account Manager, Strategic Sales Director. |
Long-cycle management, executive communication, strategic selling. |
|
Post-Sales Experience |
Supporting and nurturing customers after purchase to ensure retention and upsell. |
Onboarding, account management, renewal outreach. |
SaaS, subscription services, software, telecom. |
Customer Success Manager, Account Manager. |
Relationship management, empathy, retention strategy. |
|
Virtual Sales Experience |
Remote-first selling using VoIP, CRM, and automation tools. |
Demos, drip campaigns, digital outreach, follow-ups. |
SaaS, tech, eCommerce, remote teams. |
Remote Sales Rep, Virtual AE. |
Tech proficiency, asynchronous communication, automation mastery. |
The transition into a professional sales career, particularly into specialized fields like medical or tech, requires a strategic approach.
If you've been asking, "How to get into sales with no experience," the answer lies in demonstrating specialized knowledge and a commitment to learning, not just relying on the general skills discussed earlier.
Medical sales, including pharmaceutical and medical device sales, is a highly competitive field. Hiring managers often look for candidates who already understand the complex regulatory environment and clinical workflows.
Pathway:
Tech sales, especially SaaS sales experience, is one of the fastest entry points into high-earning sales roles, primarily because of the high demand for talent. The typical entry point is the Sales Development Representative (SDR) or Business Development Representative (BDR) role. This gives you foundational inside sales experience.
Steps to Success:
When creating your application, remember that the document itself is your first sales experience pitch. You are selling the product—you!
So, here are 10 actionable tips to position yourself, whether you have B2B sales experience, inside sales experience, retail experience, or you're coming in with no experience at all.
Hiring managers are driven by numbers because sales success is quantified. When detailing your past roles, swap generic descriptions for measurable achievements. This is critical for demonstrating effectiveness, which counts as sales experience. Here's how to do it:
If you lack direct revenue figures, quantify interaction volume, speed, or quality. Show that you can handle high pressure and deliver results.
If you worry, "What does sales experience mean" for someone with only retail or service history, the answer is translation. Every time you dealt with a difficult customer, you handled an objection (a core sales skill). Every time you suggested a higher-priced item, you practiced upselling.
Showcase or use these as proof:
Pro Tip: Frame every responsibility as a sales outcome. For example, "Guided customers to the right product" becomes "Helped customers make informed purchase decisions, driving store conversions."
A strong sales assistant cover letter with no experience should be an irresistible elevator pitch, not a life story. It needs to be clear, confident, and persuasive in the following structure:
Modern hiring relies on Applicant Tracking Systems (ATS). To ensure your application for a retail sales associate with no experience makes it past the filter, use natural phrases like:
If you're applying for tech sales with no experience, digital fluency is a huge plus. Any knowledge of sales technology, even gained through free online courses, is valuable.
For example, if you've worked with CRM systems, VoIP tools, or email automation software, highlight them. Even if you've only learned the basics through free trials or courses, it demonstrates initiative and digital fluency.
Examples of what you can include:
You should know that even basic familiarity with sales tech can boost credibility and distinguish you from the competition.
To stand out in sales applications, closely study the job posting and mirror the language used. If the role highlights "consultative selling," "lead nurturing," or "quota achievement," integrate these exact phrases into your resume and cover letter.
Doing so demonstrates that you understand the company's priorities and align directly with the position's expectations.
It also increases the likelihood of passing an ATS that scans for keyword matches. Beyond keywords, reflect the tone and style of the posting. If it's energetic and results-driven, your application should convey the same. This approach subtly signals cultural fit while emphasizing relevant sales skills and experience.
Your resume should be easy on the eyes. So, use a clean, professional template. A recruiter should be able to skim and see your value proposition in ten seconds.
Here are some best practices:
Adding a brief sales pitch section at the top of your resume can immediately showcase your enthusiasm and sales potential, especially if you're new to the field.
Keep it 1–2 sentences, emphasizing your willingness to learn sales technology, connect with clients, and exceed targets. Tailor it to the specific role and company. This section acts as a personal brand snapshot, quickly signaling to recruiters that you are proactive, adaptable, and ready to contribute to their sales team.
Example: "Motivated communicator passionate about connecting with customers, learning sales technology, and exceeding targets through persistence and creativity."
Whether it's a dedicated course on how to get into medical sales with no experience or a LinkedIn Learning certificate on cold calling, include it. It shows initiative and a willingness to self-start.
Certifications help you stand out, especially in competitive fields like SaaS or medical sales.
Good additions:
In sales, first impressions are everything, and a resume full of typos can signal carelessness. Research shows that hiring managers spend less than 10 seconds on an initial scan, so clarity and professionalism matter.
To avoid your resume getting sidelined immediately, do these:
A carefully proofread application communicates credibility, confidence, and the same precision you'd use to close a deal in the field.
Sales is a dynamic field that constantly evolves with consumer behavior and technology. To truly succeed and move beyond entry-level roles, whether you're aiming for a complex B2B sales experience or a high-growth SaaS sales experience, you must adopt a mindset of continuous improvement.
This ongoing commitment to learning is what converts foundational what counts as sales experience into highly compensated expertise.
Here's how to level up and make your sales experience work harder for you:
Staying sharp keeps you relevant and more valuable to employers.
Easy ways to improve your skills:
This is especially helpful if you're growing your inside sales experience or preparing for more advanced roles like B2B account management.
A big part of the modern sales experience meaningfully involves technology. CRMs help you track conversations, automate follow-ups, and understand buyer behavior, all without drowning in spreadsheets.
Why CRMs matter:
Skills to develop with CRMs like Ringy:
Even basic familiarity makes you more hireable because it shows you can operate in a real sales environment from day one.
Ultimately, your commitment to improving your knowledge of both strategy and technology is how you turn "no experience" into "ready for the next challenge." This commitment is the best way to describe your sales experience evolution.
We've covered what sales experience is and how to get it, but many common questions arise when you're preparing to step into this career path. Let's tackle some frequently asked questions to solidify your understanding.
This is a key distinction, especially when applying for roles that involve both.
|
Feature |
Sales Experience |
Marketing Experience |
|
Core Function |
Direct revenue generation and closing deals. |
Lead generation, brand awareness, and creating demand. |
|
Time Horizon |
Short-term focus (quarterly quotas, immediate conversions). |
Long-term focus (brand loyalty, sustained demand generation). |
|
Interaction |
One-on-one or one-to-few interactions (demos, calls, meetings). |
One-to-many communication (ads, content, email campaigns). |
|
Goal |
Converting a qualified lead into a paying customer. |
Attracting an interested person (prospect) to become a qualified lead. |
In short, Marketing fills the top of the funnel by creating interest, while Sales manages the bottom of the funnel by executing the close. Sales experience is about persuasion and negotiation; marketing experience is about attraction and messaging. They are partners, but they require distinct skill sets.
On a resume, what does sales experience mean? It means you are proficient in the processes that lead to revenue.
On your sales experience resume, it means showcasing:
If you are struggling to land an entry-level position and are still asking how to get sales experience, you need to simulate the job functions and demonstrate initiative.
If you don't have direct B2B sales experience or outside sales experience, focus on these core transferable skills:
A strong sales career starts with knowing how to use the sales experience you already have and learning how to level it up over time.
From understanding what counts as sales experience to breaking into B2B, SaaS, medical, or tech sales with no experience, the key is positioning your transferable skills, using the right tools, and showing measurable impact.
With the right resume, strategic cover letter, ongoing learning, and CRM fluency, you can stand out even in competitive roles.
If you want to manage leads faster, automate follow-ups, and build stronger sales habits from day one, request a demo of Ringy CRM and see how it can accelerate your sales growth.