The Ringy Blog

Telephone Dialer System: What It Is and Why You Need It

Written by Ringy | Sep 7, 2022 5:21:00 PM

If you're not using an automated telephone dialer system, you're defaulting to its less efficient, more mind-numbing alternative.

Manual calling.

We probably don't need to tell you that manually dialing your contacts' numbers isn't the best way to go through your daily workload.

Or the most exciting way to spend your time at work, for that matter.

But what other option do you have? How can you skip the boring parts and jump right into the good stuff – learning about and talking to clients?

It's possible with automated phone calling software.

By the end of this article, you'll know:

  1. What a telephone dialer system is
  2. Why you need an automated dialing service
  3. When to invest in it
  4. How to tell if it's good

And we've even researched and included some solid software options so you don't have to scour the internet to find an automated telephone dialer system that fits the bill.

Why not take a look? Your dialing fingers will thank you.

What is a Telephone Dialer System?

A telephone dialer system is your outbound calling approach and the system of tools you use for it. It can be manual or automated.

Manual telephone dialers require agents to dial each phone number to reach leads and clients within simple outbound campaigns.

Automated telephone dialer systems do the legwork for you – they automatically dial the numbers from a list and connect answered calls to available agents.

They are useful for telemarketing and larger campaigns. And pretty much any other occasion when you need your sales process to be more efficient (i.e., all the time).

Why is an Auto Dialing Service Crucial for Businesses?

We've condensed this into five important reasons for an easy read.

Lets You Do More High-Value Work and Make More Sales

Instead of wasting precious time on repetitive dialing, an automatic phone dialer system lets you:

  • Nurture your leads with personalized video calls or follow-up emails. Engage in meaningful interactions that drive conversions, not just dial numbers.
  • Craft winning sales messages for calls, emails, and SMS campaigns. Use your creativity to develop impactful communication that resonates with your audience.
  • Invest in team training and coaching. Share knowledge, learn from each other, and empower your team to reach their full potential. Top performers coached regularly are 51% more likely to succeed.

Think of it this way: ditch the mind-numbing dialing, and unlock a world of possibilities. More time for high-value activities translates to more sales, more motivated agents, and ultimately, more profit for your business.

By removing the repetitive drudgery, you free your team to focus on what they do best: building relationships, closing deals, and exceeding expectations.

Gives You More Time to Prepare for Each Client and Ace All Your Calls

Connecting with customers on a personal level, understanding their needs, and forging relationships – that's where sales thrive. 62% of top sellers know this secret, building rapport instead of just chasing numbers.

But even the most charming pitch falls flat if you can't reach enough ears. That's where an auto dialing service steps in.

No more cold fingers from endless button presses. Advanced dialing features like predictive, progressive, and power dialing propel you through your contact list, freeing you to focus on what truly matters: the human connection.

With more calls in your day, you have more opportunities to showcase your expertise, tailor your solutions, and make every prospect feel valued.

Allows You to Reach More Prospects

Gone are the days of manually dialing numbers one by one. Auto dialers use sophisticated technology to automatically dial phone numbers from your contact list, freeing you up to focus on the actual sales conversation. Features like click-to-call allow you to seamlessly launch calls from your CRM system or email, eliminating the need to manually type in numbers. Different types of auto dialers cater to specific needs, such as:

  • Predictive dialers: Analyze call data to predict when agents will be available, ensuring no dropped calls and optimal call distribution.
  • Power dialers: Dial multiple numbers simultaneously, connecting you with live prospects as soon as possible.
  • Progressive dialers: Dial numbers in sequence, minimizing wait times for your agents.

With these features at your disposal, you can dramatically increase the number of calls you make per day, opening up a vast pool of potential customers and significantly boosting your sales productivity.

Helps Prioritize Which Prospects to Contact First

An effective telephone dialer system isn't just about speed; it's about smartness. Advanced systems like Ringy's CRM lead management integrate seamlessly with your existing sales pipeline, ensuring you always contact the most promising leads first. Prioritize hot prospects based on criteria like engagement level, lead score, and activity history, maximizing your team's time and effort.

Makes it Easy to Handle Next Steps

The work doesn't stop at the first call. Ringy's auto-dialing software empowers you to stay organized and on top of follow-ups. Leave detailed notes for each lead, schedule automatic reminders, and set appointments directly within the platform. No more sticky notes or missed opportunities; your follow-up process will be as smooth as your initial outreach.

In short, an auto-dialing service isn't just about making more calls – it's about making the right calls, at the right time, with the right tools. By streamlining your outreach, prioritizing your leads, and simplifying follow-ups, an auto-dialler system like Ringy can become the secret weapon that catapults your business to new heights.

When to Invest in an Automated Phone Calling Software

Probably now. But, more specifically:

When to invest in an automated phone calling software

Explanation

1. When you're doing larger outbound campaigns

When you're looking to expand to new markets, regions, or groups of customers, you hire more sales reps to scale up your output and need the system to facilitate that.

2. When you need to go through more calls, faster, without sacrificing quality

When your team has mastered the sales process, and just needs the tools to help them scale it into a bigger sales-generating engine.

3. When you have evidence it's time to scale or want a system that's scalable

And you need a system that will grow with you and propel you further, not bog you down.

4. When you want to focus on the quality of individual calls and client relationships

Especially if the sales funnel is long and it takes a while to nurture leads and educate them about the product you're selling – so you need longer sales calls or more intensive note taking.

5. When you want to reduce agent idle time and increase their talk time

In other words when you've figured out exactly how to make money.

6. When you want your team to be motivated and efficient

Nothing makes people stop caring faster than forcing them to do pointless, repetitive work when a literal machine could do it instead.

Be honest – at least one of these is your current situation.

So how do you find a great automated telephone dialer system to solve your problems?

Here's how we've evaluated our top picks.

Automatic Phone Dialer Software Selection Criteria

This is how we decided on the best-automated calling system software options, and why the criteria matters for your business.

Automatic Phone Dialer Software Selection Criteria

Why it's crucial

CRM integration

You need a unified system for sales in 2022. You can use any dialer to call customers, but then:

  • Will you be able to easily update and later find their information?
  • Will you know whether or not they've been in contact with your company on another front like customer service? Or just with another agent?
  • Will you automate dialing, but still do administration manually for no reason?

Intuitive design

This is about the UX/UI part of the story. If your software is hard to use, your agents will waste time on it or come up with a different solution while you're paying for this one. So:

  • Is it easy to learn and use?
  • Will it help sales reps ramp faster?
  • Does it look sexy?

Remote capability

Web-based automatic phone dialer software frees your reps from the confines of a traditional desktop setup. They can now seamlessly access the software from any device with a reliable internet connection – laptops, tablets, even smartphones – making work from home, commuting, or remote locations a breeze.

Automation

Forget dialing fatigue. Ringy's automatic phone dialer software empowers your sales team to crush quotas by automating repetitive tasks across the entire sales funnel.

  • Skip manual dialing and let Ringy automatically connect you with more qualified leads, multiplying your daily call volume.
  • Prioritize high-potential prospects with intelligent call sequencing that adapts to your dialing strategy and lead-scoring parameters.
  • Stay top-of-mind with automated email and voicemail follow-ups after calls, nurturing leads, and increasing conversion rates.

Price

The price of automatic phone dialer software can vary depending on the features and functionality offered. Some software is available for a one-time fee, while others are offered as a subscription service. When considering the price, it is important to factor in the total cost of ownership, including the cost of the software, any additional fees, and the cost of implementation and support.

Scalability

Some software is designed for small businesses with a limited number of outbound calls, while others can scale to accommodate the needs of large enterprises with thousands of calls per day. When considering scalability, it is important to think about your current and future call volume needs.

Make sense?

Now let's see the telephone dialer system tools that meet those requirements.

5 Best Automated Calling System Software Options

We've included a couple of options for different company sizes, preferences, and budgets.

Ringy

Source

Ringy is our baby, but it's not on the list just because we're its proud parents.

(Although there's that, too.)

Ringy is an automated calling system software with an integrated VoIP softphone that you can use wherever you are. You'll be flying through those calls like a bird on the breeze.

All without sacrificing customer relationships because you're in such a rush and can't remember their information.

Or because you can't figure out how to use your dashboard.

Ringy has:

  1. A power, predictive, and progressive dialer
  2. Call recording and coaching features
  3. Intuitive centralized customer management database where you can find important information in a few clicks

But its biggest differentiator is its automation.

With Ringy, you can set up automated and customized drip campaigns to nurture your leads while you're on calls with other prospects.

That's beyond the standard admin or dialing automation. We're curious: where will you reallocate the time you no longer have to spend writing individual emails and texts?

Pricing: $109/month

(Dip your toes in with our 7-day free trial!)

Pricing is accurate as of December 2023.

Agile CRM

Source

Agile CRM is a good choice for small and medium-sized businesses and has a free plan for up to ten users.

The platform is mobile-friendly and helps you unify sales, customer service, social media, and marketing.

How does that matter for dialing again?

Because you need to keep track of customers contacting your company from different channels, and you can only do that with a unified hub that contains all of the customer information collected from every avenue.

Agile CRM lets you provide that seamless experience.

To access the auto-dialer functionality via Twilio (the only currently possible option for Agile CRM), you have to be on the Regular plan or higher.

Pricing:

  • Free for up to 10 users
  • Starter: $14.99/user/month
  • Regular: $49.99/user/month
  • Enterprise: $79.99/user/month

Pricing is accurate as of December 2023.

Salesforce Sales Cloud

Source

If you're looking for a classic CRM that can be used by enterprises as well as smaller teams, Salesforce Sales Cloud will impress you.

Its robust offerings include auto-dialing services and many more advanced features that use AI, mobile, social, and other capabilities.

Salesforce's unique feature Einstein Lead Scoring helps you discover why you win your deals, which deals you could win next, and which next steps will make it happen.

You can use it to prioritize and organize your calling schedule to ensure you focus all of your energy on the most profitable tasks.

That said, Salesforce may be a bit overwhelming for smaller businesses that want a simple solution to manual dialing and don't need as many side features.

Pricing:

  • Starter: $25/user/month, billed annually
  • Professional: $80/user/month, billed annually
  • Enterprise: $165/user/month, billed annually
  • Unlimited: $330/user/month, billed annually
  • Unlimited+: $500/user/month, billed annually

Pricing is accurate as of December 2023.

Zendesk Sell

Source

Zendesk Sell is a sales CRM with a wide range of helpdesk-focused features and a solid user interface across devices.

One of the reasons users love it is the easy setup – 70% of teams deploy Zendesk in fewer than eight weeks.

That means you don't waste excessive time on training, and you start getting your returns fast.

Zendesk has iOS and Android mobile apps so you can use their auto-dialing service anywhere.

Other useful features include:

  1. Voice recognition
  2. Real-time chat
  3. Queue management
  4. Automated predictive dialer

Note that you'll need to be at least on the Professional plan to access the automated telephone dialer system, and you might lack the marketing automation features that some other CRMs like Ringy or Zoho have for the price.

Pricing:

  • Team: $19/month, billed annually
  • Growth: $55/month, billed annually
  • Professional: $115/month, billed annually
  • Enterprise: $169/month, billed annually

Pricing is accurate as of December 2023.

Kixie PowerCall & SMS

Source

If you're looking for a powerful and versatile telephone dialer system, Kixie PowerCall & SMS is definitely worth considering. Here's why:

  1. Feature-Rich: Kixie PowerCall is packed with features that can help you streamline your outbound calling operations and boost your sales efficiency. Some of its key capabilities include:
  • Multi-line PowerDialer: Make multiple calls simultaneously to maximize your team's productivity.
  • ConnectionBoost: Increase call connect rates by using local phone numbers.
  • Bi-directional CRM Integration: Keep your CRM data up-to-date with call logs and activity records.
  • Automated Call Recording: Review calls for coaching and quality assurance.
  • Predictive Dialing: Predict when agents will be available to avoid dropped calls.
  • SMS Marketing: Send targeted text messages to your leads and customers.
  • Call Analytics: Gain insights into your calling performance with detailed reports.
  1. Easy to Use: Kixie PowerCall is designed to be user-friendly, even for non-technical users. The interface is intuitive and easy to navigate, so you can get started quickly and easily.
  2. Integrates with Popular CRMs: Kixie PowerCall integrates seamlessly with a variety of popular CRMs, such as Salesforce, HubSpot, and Pipedrive. This makes it easy to keep your data in sync and avoid double entry.
  3. Scalable: Kixie PowerCall can be scaled to meet the needs of businesses of all sizes. Whether you have a small team of a few agents or a large call center, Kixie PowerCall can handle it.

To get the exact pricing details, you'll have to sign up for their free trials, which they offer on each pricing plan.

Pricing is accurate as of December 2023.

Streamline Your Calls With a Telephone Dialer System

Manual dialing is fine if you're just starting out in sales, and if the year is 1985.

But when it's time to expand to new markets, scale your business, maximize your call time, and really utilize your team capacity to its fullest? Today, a manual system is not enough.

You need an automated telephone dialer system.

Investing in an automated dialer system will help you spend less time dialing and more time getting high-value work done and keeping customers happy.

Now… where might you find such a thing…?

Oh right, just request a demo with Ringy! We'll show you around.