Email Response Rate Discrepancy

  • There is some discrepancy between drip text messaging analytics and drip email messaging analytics. The column labeled "Response Rate" for text messages means the text message has been responded to, whereas "Response Rate" for email drips means the email has been opened but not necessarily responded to.
  • You would see any response to your email marketing drip in your own email inbox, but there is no way to see from your email drip marketing analytics that there was a response.