The Compliance tab of the Phone Setup page assists with managing some industry regulations in regard to SMS marketing. Ringy compliance is not intended to be used for legal advice regarding compliance with TCPA or any other statute. Businesses should consult legal counsel for specific legal guidance about the adoption of any listed best practice or use any particular texting solution to meet compliance requirements.
Section 3 of this page is where to manage your company name to be included in your messages, as is required as part of sender identification. We recommend toggling on the option to add it to any messages you forget to automatically as this will ensure that your messages have it so that they may send. In your messages, you can use the #my_company_name keyword to insert your company name where you prefer.
Section 2 of the Compliance page refers to your opt-out notice. This notice is required by the CTIA to be appended to one message within a 30-day period unless the recipient messages you back. If you do not like the default notice, you can select another one from the dropdown. When a lead responds with an opt-out keyword, including “quit, stop, unsubscribe, cancel, end, stopall”, they are blocked from receiving further communication from you. You can view your opt-out rate for the past 7 days towards the top of the Compliance tab - this percentage is based on the amount of leads you’ve messaged vs the number of opt-out replies.
To view more information regarding Compliance as well as best practices, select the “Why does my opt-out rate matter?” section. This section includes further examples to provide a frame of reference as to what your rating should be as well as examples of how to keep your opt-out rating down. Carriers and regulatory authorities view a high opt-out rating as a sign that such a user is contacting leads who did not consent to be contacted or whose consent is outdated.
Section 1, “Get permission before texting your leads” details the permission required to message leads.
Make sure your leads consent to receive SMS messages from you before texting them. You are responsible for keeping proof of consent on file. If the lead provides consent using an online form, then the form should include the following:
- Product/program description
- Organization or individual being represented in the initial message
- Service delivery frequency or recurring messages disclosure
- Complete terms and conditions, link to complete terms and conditions
- Privacy policy or link to privacy policy
- How to Opt Out “Message and data rates may apply” disclosure